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Customers riot over bars in the supermarket: “That's right! It is a font! But which?"

2020-09-12T21:19:54.166Z


Signs in the supermarket make shopping easier for customers. In the branch of a large supermarket chain, an operator is now relying on a very special shop design - an absolute absurdity for customers.


Signs in the supermarket make shopping easier for customers.

In the branch of a large supermarket chain, an operator is now relying on a very special shop design - an absolute absurdity for customers.

  • They should guarantee the customer an easy and quick purchase: The signs in the supermarket.

  • "Fish", "Cheese", "Pizza" are written on them - but in a German Edeka branch the new signage is now causing a stir.

  • On Twitter, a user makes serious allegations against the shop operator in Greifswald *.

Greifswald - With the huge

range

that German supermarkets now offer, it is not uncommon for customers to have to search for a certain product for a long time before it is finally found.

However, if

the shelves

at

Edeka

and Co.

are well labeled, this can make

shopping a

lot easier

for the customer

.

Everyone knows them, the large boards above the vegetable department, the meat counter and the candy shelves - “Meat”, “Cheese” and the well-known slogan “Out of love for the region” is written in German

Edeka branches

, among others

.

Although the

signs

in one of the supermarket giant's branches still serve this purpose, the new concept of a local operator is causing a lot of excitement: “For everyone who thinks that these are just words or writing.

Right!

It is a font!

But which ones? ”, Kire Naj writes angrily on

Twitter

.

The reason for the angry reactions in the

social networks

is the new signage in the Greifswald Edeka branch.

The operator Sven Schneider recently had the usual signs replaced with new ones.

Their content has stayed the same - but the

choice of font

causes a sensation.

Edeka: Signs in Greifswald cause excitement

“You could have taken many,” writes Naj on

Twitter

.

But the fact that the

Greifswald-based Edeka operator

chose

exactly this

font

was either deliberately chosen or completely stupid, he says.

Contrary to its harmless content, the

Twitter user

judges

the

Edeka signage

to be right-handed * due to the way it is labeled.

The

Fraktur script

would be the "Tannenberg" style, which was used by the National Socialists for propaganda purposes.

So

Naj continues to cynically comment on

Twitter

:

Nice German greetings from Edeka Greifswald.

We love the kingdom ... um ... food.

Kire Naj, Twitter user

Behind the

comments

is the serious accusation that the operator is spreading

right ideas

in his

supermarket

.

Naj has

meanwhile deleted

his

tweet

, as he was met with harsh accusations - for example from the

AfD

.

It doesn't matter whether it is the Gothic font “Tannenberg” or “Potzdam”, Naj concluded.

The fact is that the corresponding clientele

recognize

the

script

and can enjoy “feelings of home”.

+

Kire Naj posted this tweet on Twitter on September 6, 2020.

© Screenshot Twitter

Geifswald: Edeka reacts to the serious allegations

The way the new

lettering is used also

causes displeasure among many other customers in Greifswald - the city can be found in the German headlines anyway when it comes to the

right-wing and left-wing radical scene

.

While a

Twitter user

argues that he also likes the old script better, but you don't always have to turn the mosquito into an elephant, the case becomes a political issue beyond the local border.

A representative of Antifa also speaks

on

Twitter

:

Just #Vorpommern #Greifswald things ... #edeka #mvtutgut #mecklenburgvorpommern pic.twitter.com/7tOEcOv5os

-.

(@ unb3k4nnt_er) September 5, 2020

According to

Edeka,

this is just a

misunderstanding

.

As reported by the “

West

portal

, the company reacted to the allegations as follows: “The merchant did not want to hurt anyone with the selected font.

Rather, it was an attempt to adapt the shop fitting to the regional characteristics of the building. "

+

The store operator Sven Schneider relies on a uniform concept for the store design.

He has also adjusted the font on his homepage.

© Screenshot www.edeka-greifswald.de/ Sven Schneider

The

Greifswald Edeka branch

is located in the “

Gleis 4

shopping center

and thus in a

historic building

in which the

vehicle repair shop

in the center of the university and Hanseatic city was

once

located. “This is

classified

as a

cultural

monument. When planning the market in the listed building, special emphasis was placed on maintaining the hall as a monument and on the

station

atmosphere, ”explains Edeka. The merchant only wanted to tie in with the signs. However, the advice will be taken seriously and, together with the merchant, the

shop design will be

"subjected to a detailed examination".

(cos)

Source: merkur

All life articles on 2020-09-12

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