Signs in the supermarket make shopping easier for customers.
In the branch of a large supermarket chain, an operator is now relying on a very special shop design - an absolute absurdity for customers.
They should guarantee the customer an easy and quick purchase: The signs in the supermarket.
"Fish", "Cheese", "Pizza" are written on them - but in a German Edeka branch the new signage is now causing a stir.
On Twitter, a user makes serious allegations against the shop operator in Greifswald *.
Greifswald - With the huge
range
that German supermarkets now offer, it is not uncommon for customers to have to search for a certain product for a long time before it is finally found.
However, if
the shelves
at
Edeka
and Co.
are well labeled, this can make
shopping a
lot easier
for the customer
.
Everyone knows them, the large boards above the vegetable department, the meat counter and the candy shelves - “Meat”, “Cheese” and the well-known slogan “Out of love for the region” is written in German
Edeka branches
, among others
.
Although the
signs
in one of the supermarket giant's branches still serve this purpose, the new concept of a local operator is causing a lot of excitement: “For everyone who thinks that these are just words or writing.
Right!
It is a font!
But which ones? ”, Kire Naj writes angrily on
.
The reason for the angry reactions in the
social networks
is the new signage in the Greifswald Edeka branch.
The operator Sven Schneider recently had the usual signs replaced with new ones.
Their content has stayed the same - but the
choice of font
causes a sensation.
Edeka: Signs in Greifswald cause excitement
“You could have taken many,” writes Naj on
.
But the fact that the
Greifswald-based Edeka operator
chose
exactly this
font
was either deliberately chosen or completely stupid, he says.
Contrary to its harmless content, the
Twitter user
judges
the
Edeka signage
to be right-handed * due to the way it is labeled.
The
Fraktur script
would be the "Tannenberg" style, which was used by the National Socialists for propaganda purposes.
So
Naj continues to cynically comment on
:
Nice German greetings from Edeka Greifswald.
We love the kingdom ... um ... food.
Kire Naj, Twitter user
Behind the
comments
is the serious accusation that the operator is spreading
right ideas
in his
supermarket
.
Naj has
meanwhile deleted
his
tweet
, as he was met with harsh accusations - for example from the
AfD
.
It doesn't matter whether it is the Gothic font “Tannenberg” or “Potzdam”, Naj concluded.
The fact is that the corresponding clientele
recognize
the
script
and can enjoy “feelings of home”.
+
Kire Naj posted this tweet on Twitter on September 6, 2020.
© Screenshot Twitter
Geifswald: Edeka reacts to the serious allegations
The way the new
lettering is used also
causes displeasure among many other customers in Greifswald - the city can be found in the German headlines anyway when it comes to the
right-wing and left-wing radical scene
.
While a
Twitter user
argues that he also likes the old script better, but you don't always have to turn the mosquito into an elephant, the case becomes a political issue beyond the local border.
A representative of Antifa also speaks
on
:
Just #Vorpommern #Greifswald things ... #edeka #mvtutgut #mecklenburgvorpommern pic.twitter.com/7tOEcOv5os
-.
(@ unb3k4nnt_er) September 5, 2020
According to
Edeka,
this is just a
misunderstanding
.
As reported by the “
West
”
portal
, the company reacted to the allegations as follows: “The merchant did not want to hurt anyone with the selected font.
Rather, it was an attempt to adapt the shop fitting to the regional characteristics of the building. "
+
The store operator Sven Schneider relies on a uniform concept for the store design.
He has also adjusted the font on his homepage.
© Screenshot www.edeka-greifswald.de/ Sven Schneider
The
Greifswald Edeka branch
is located in the “
Gleis 4
”
shopping center
and thus in a
historic building
in which the
vehicle repair shop
in the center of the university and Hanseatic city was
once
located. “This is
classified
as a
cultural
monument. When planning the market in the listed building, special emphasis was placed on maintaining the hall as a monument and on the
station
atmosphere, ”explains Edeka. The merchant only wanted to tie in with the signs. However, the advice will be taken seriously and, together with the merchant, the
shop design will be
"subjected to a detailed examination".
(cos)