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Pike News: Social Networks Play In Your Head | Israel today

2020-09-13T09:47:06.359Z


Innocent apps are not like that at all - every action we take on networks is counted, documented and monitored • The film that reveals inside information | TV


Innocent apps are not like that at all - every action we take on networks is counted, documented and monitored • "Smoke Screens: The Digital Trap" on Netflix is ​​a movie that reveals inside information

  • If you do not pay for the product - you are the product

    Photo: 

    From the movie

In retrospect, while watching "Smoke Screens: The Digital Dilemma" I got two pushes from news sites, went on Facebook three times and Twitter once, and maybe that's proof of all the arguments that this important docu that airs on Netflix deals with.



"Smoke screens" is a fascinating and relevant document: if you thought Facebook was an app where you see what your friends are doing, and Instagram is an app for sharing photos - you are the wet dream of app developers - material in the hands of the creator.



We all know that these apps use our information, but after watching this movie you will realize that they are doing much more than that.

The list of interviewees is respectable: everyone has worked on Facebook, Twitter, Instagram, Pinterest and more, everyone has been a partner in developing products in apps and they know the systems closely.



Law No. 1 in Silicon Valley says that if you do not pay for the product - you are the product.

And on this basis arose a variety of companies whose business model is based on keeping us as close to the screen as possible.

For this purpose, they have developed tools that will attract your attention (tagging, stickers, three dots that show you that someone is writing a comment and of course the alerts).



According to the testimonies of the people who led processes in these companies, the level of analysis of the systems is at a very high resolution: every action we take in the networks is counted, documented and monitored.

What page do you stop to look at, how long have you been looking at it, they know when you are lonely, depressed, looking at pictures of your exes, etc.

All of this is fed and processed in computers that give better and better forecasts regarding what is being done.

They do not sell information, they build models of behavior prediction, to give advertisers certainty that they will sell the right product to the right person.



As the minutes go by watching this docu, you begin to understand the behind - the - scenes processes and how they change people's behaviors, thoughts and opinions according to the patterns built for them and their profiles.

This of course opened the door for Pike News to enter powerfully (Pike News knowledge spreads six times faster than real news), and opens up the possibility for countries to interfere in other countries' elections and influence the identity of the elected leader.



In this context, questions of morality, money, and the impact of these technologies on children arise (a sharp rise in suicides, self-esteem issues, etc.).

In recent years in the US the state has begun to intervene and ask questions to the CEOs of technology companies as to their responsibility for the company disintegrating, spreading Pike News and promoting political campaigns for greed money.



Most disturbing is the fact that the algorithm or artificial intelligence is seemingly out of control, and the only way to stop this rapid run into the abyss is to lower the counter and recalculate a trajectory.



"Smoke screens" is a must-watch in schools.

If children know how to play in their head, they may know how to use apps and not jump every time they get a Like.

Even adults need to understand how profound and dangerous the impact of networks is, especially in times of election, or in the period we are currently experiencing of an epidemic, with a lot of misinformation being spread on networks and potentially harmful.



By the way, if you like, feel free to follow and like me.



"Smoke Screens: The Digital Trap," Netflix

Source: israelhayom

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