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Lidl surprises with a new service: Competitors Edeka and Netto have had it long ago - customers should know that

2020-09-16T09:07:56.362Z

Lidl is now on the market with its new Lidl Plus app. The aim is to bind customers even more closely to the Lidl brand.



Lidl is now on the market with its new Lidl Plus app.

The aim is to bind customers even more closely to the Lidl brand.

  • Lidl is launching a new Plus app for customers.

  • The app offers discounts and collection points.

  • However, customers should be aware of what the use of the app entails.

Nowadays, supermarkets and discounters have to come up with a lot in order to retain customers in the long term.

Competitors like Edeka * and Netto have had apps on the market for some time.

Now Lidl is also following suit.

Lidl had already started a test run in July 2019, especially in Spain, Poland, Denmark and Austria as well as in Germany in Berlin and Brandenburg.

The app is now available for iOS and Android

throughout Germany

.

Lidl Plus app: This is what the new service offers

  • The app can be used in all

    3,200 branches across

    Germany

    .

  • Customers receive special

    offers, scratch cards and coupons

    .

  • In the future,

    payments at the cash register will also work

    via the app.

In addition, bargain hunters can now browse the brochures digitally.

Create a digital customer card in the Lidl Plus app

By registering in the app, customers create a

digital customer card

that they can scan in at the checkout.

Digital coupons are offset against selected products and points are collected, which can later be redeemed for shopping coupons.

You can also

display and save

the

receipt digitally

in the app.

This saves paper, but still offers the option of returning products, because you need the receipt as proof.

Check out this post on Instagram

A post shared by Lidl Germany (@lidlde) on Sep 14, 2020 at 12:00 PM PDT

Lidl app: what the discounter gets from it

But the Lidl app is not available for free: You should be aware that when you use the app you are always revealing some of your data.

The food company is interested in customer data:

personal data, shopping behavior and preferences

.

For example, the discounts can be tailored to the preferences of each individual customer.

This may tempt the customer to make another purchase at Lidl.

Marketing offensive for the new Lidl Plus app

Lidl is drawing attention to the new app in various ways for the nationwide launch.

In the current prospectus you will find information on several pages.

Extensive information about the new service is also provided in the local markets and via online advertising.

Customer loyalty also includes a new

points system

in which customers can collect points with every purchase - similar to the Payback system.

The aim is to promote the use of the app: the more customers use the app, the higher the discounts.

(mad) * Merkur.de is part of the Ippen-Digital network.

Source: merkur

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