09/17/2020 - 12:23
Clarín.com
Society
In the world of fashion, always dominated by men, Elsa Serrano was, in the 90s, the blonde tan who gave glamor - a golden glamor - to the most popular characters in Argentina.
She dressed the wives of two presidents, Raúl Alfonsín and Carlos Menem and, for years, was the permanent advisor to the
look
of Zulemita Menem.
That meant having
a place in Tango01 on every presidential tour
.
But, before that, it was the woman who traveled to Naples and knocked on the door in the luxurious apartment where Diego Maradona lived with the proposal of a wedding dress for Claudia Villafañe.
She ended up doing - at a distance - the one Diego wanted.
But she managed to convince the Ten that the color should not separate somewhat from the white.
She dressed him too.
Who does not remember - or saw on YouTube - that eternal queue that followed a small woman to the altar?
And those
giant shoulder pads
that later became a trend?
Before the trip to Naples, on December 5, 1988, Susana Giménez chose Elsa Serrano to dress her at her wedding with Humberto Roviralta at the Hotel Alvear.
At that time the designer was 43 years old, and a great company.
Later, in 99, the crisis came.
The bankruptcy that forced her to want to finish off a hundred haute couture dresses so as not to lose her maison on Mansilla Street.
But the glamor was reborn, although there were no more iconic dresses among her sketches.
That, all that, was Elsa Serrano.
With the Italian accent that he never lost, he always told his colleagues, like the fashion critic Matilda Blanco, that he
had arrived in
this part of the world by
boat
.
She was born Elsa Romio in Corigliano Calabró, in July 1947. As in business, too, she said, she lost "a fortune" in love.
He was referring to a divorce with a division of property that did not favor her.
News in development.
LGP
Look also
Elsa Serrano died: this is how the designer's apartment remained after the fatal fire
Elsa Serrano died: the story of Benito Fernández, the last friend who spoke with her just before the fire