The Kardashian family are experts in creating provocations that will keep the buzz going - how did it happen that the particularly successful series is about to come off the screen?
Even if you have not seen any episode, you have probably heard of them.
"kardishian family"
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From the new season
It doesn't matter who is to blame, the corona or the annoying Courtney, but next year the "Kardashian Family", the world's most successful docu-reality series, which will complete 20 seasons since its launch in 2007, is expected to move a chicken that lays such giant golden eggs off the air. .
Even if you've never seen Kardashian, it does not make sense that you have not heard of her, and that is her great power.
The series made the Kardashians one of the best known and richest families in the universe.
But the Kardashians knew how to translate their exposure in reality to their personal well-being, in ways that made all the young people of the world emulate them.
Through staged scenes and a host of provocations, they strengthened the family brand: each of the girls set up a commercial company in her name, sold beauty and clothing products for hundreds of millions, and documented everything for the series and Insta.
The amount of commercial collaborations that have been infiltrated into their reality is innumerable.
Just like the family bank accounts.
Kim Kardashian, for example, is worth about $ 900 million today, which is slightly above the estimate of the value of her little sister Kylie Jenner, who grew up on screen until she grew up to be (almost) the youngest billionaire in the world.
This weekend, the 19th and penultimate season aired on Channel E, and the premiere episode was built as usual on the basis of covert collaborations such as an emotional purchase at a baby product store or organizing a glittering party for Chloe's girlfriend.
This content is nothing compared to the million dollars that Kim charges for a sponsored post on her Instagram, which has 190 million followers.
And that's only with Kim, and only on one social network.
Now, connect the whole family and reach astronomical numbers.
As they grew online, however, the TV series suffered a steady drop in ratings, and last season it plummeted to less than a million viewers in the U.S. But the ratings were not a consideration in the decision to cut the show. Kardashian specializes in creating provocations that will keep the buzz constant. TV productions have shrunk due to the Corona crisis, and a show about a family that pours money like alcohol and flaunts wealth and success, creates a sense of content that sticks a finger in the eye of the viewer.
The Kardashian family is no longer relevant to television.
The Kardashians grew and swelled until they became too big for today's television.
They are more suitable for Instagram and Facebook.
Today the "Kardashian" brand is bigger and more successful even than the! E channel and no, they do not need the TV platform to continue to be successful.
So when the Kardashians won institutionalized television, no one was really excited.
When a veteran and successful series comes off the screen it is usually her fault that she failed to reinvent herself.
In the present case, it seems that it was precisely television that did not keep pace with the development of the Kardashian women and eventually lost them to social networks.
"The Kardashian Family" - The New Season, Channel,! E Friday 16:00
