From live streaming to dedicated hashtags to bring the "front row" to life even in the era of social distancing:
TikTok arrives as a protagonist at Milan fashion week (22-28 September in Phygital version)
, strong in its being a catalyst of trends and ecosystem creative and heterogeneous in which everyone has the opportunity to express themselves freely.
In fashion, social media has become more and more of inspiration and entertainment but without distinction of style - pop, street style DYI, bon ton, hippie.
It is no coincidence that the platform is the destination increasingly chosen by fashion and luxury brands to embrace a young and dynamic audience that has made creativity the chosen language of expression.
And in the digital fashion week in Milan on Thursday 24 September, at 2 pm
Prada
(@prada) will unveil its SS21 collection for the first time to the TikTok public, giving fans a conversation with
Miuccia Prada
and
Raf Simons who will answer questions previously posted by users on prada.com
.
It is a striking example of how the social network has become a bridge between big brands, admirers and fashion experts, but above all of the community that, every day, expresses their passions together with its peculiar and multiple style ideas.
The fashion brands active on the platform
On TikTok there are numerous fashion brands that regularly use the platform to get in touch with the community, using the same authentic language and the creative and fun spirit of the users.
If many, like Dolce & Gabbana (@dolcegabbana) and Gucci (@gucci) at the past fashion weeks had invited TikToker and famous artists to their shows to create exclusive content, with the #TikTokFashionMonth and the initiatives linked to it, the brands will be able to strengthen the bond created with their targets and invite - for those who are not yet part of it - to participate and celebrate fashion in all its forms.
Among the brands present on the platform and active during Fashion Week also on TikTok: Prada, Zegna, Fendi, Etro, Diesel, Moschino, Dsquared2, Furla, Dolce & Gabbana, Gucci, Armani AX, M Missoni, Moncler, Benetton.
During the fashion week, the community is invited to share style secrets, combinations - favorite or seen at fashion shows - that have inspired the looks revived in everyday life with the hashtag
#consiglidimoda.
International hashtags also enrich the conversation and always transmit new creativity: #TikTokFashionMonth, #GetTheLook to recreate the outfits that walked the catwalk and # Fashion101 - dedicated to all everyday essentials.
From 22 to 28 September the Italian community will be able to attend the live #consiglidimoda schedule in which various aspects and themes will be addressed with the most loved TikTokers.
In particular:
- Tuesday 22/9: a comparison between the singers and fashion lovers Ludwig (@ludwigofficial) and Tony Effe (@ tonyeffebaby777)
- Wednesday 23/9: appointment with the TikTok Fashion Influencer Gloria Schito (@glojoined)
- Thursday 24/9 : Lucia Andreoli (@luciaandreoli), the young fashion stylist known for making beautiful handmade clothes
- Friday 25/9: direct with the online magazine of reference for street culture Nssmagazine (@nssmagazine)
- Saturday 26/9: live with the fashion psychologist Anastasia (@dr_anastasia_grande)
- Sunday 27/9: a chat with Fashion Career Adviser Elena of @fashionel
- Monday 28/9: to conclude the week, the official TikTok profile of the women's weekly Grazia (@grazia_it)