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In the lockdown, competitive video games beat the streaming of cinema and TV - Lifestyle

2020-09-22T17:40:54.371Z


The growth of esports in Italy continues, also for 2019. According to the new report presented by IIDEA, the national trade association, in collaboration with Nielsen, fans in Italy have increased by 20% to 1.4 million. (HANDLE)


The lockdown was a driving force for growth for the world of competitive video games, driven by the lack of traditional sports, supported by the pandemic.

The new report presented by IIDEA, the national trade association, in collaboration with Nielsen, is awaited: in 2019 fans in Italy increased by 20% to 1.4 million.

and in the first months of 2020 the growth was even greater.

From January to June, fans have

almost doubled the time dedicated to video games

for PC (+ 48%) and consoles (+ 42%), more than what happened with streaming TV and movies (+ 45%).

38% of "avid fans",

enthusiasts who follow competitive video games at least once a day, watched esports as a replacement for traditional sports.

"This form of entertainment - explained the president of IIDEA, Marco Saletta - has received a further boost to growth as a mass phenomenon thanks to the attention dedicated to it during the first 6 months of 2020 by more general media and television channels that in the past were oriented only to the transmission of more traditional sporting events ".


    The data released by the association - extrapolated from a survey conducted on a sample of 1,500 people between the ages of 16 and 40 - highlight the popularity of esports, a transversal phenomenon that thrills men (51%) and women (49%) equally. ) with a medium-high level of education and an average age of 29.


    The presence of fans in the southern regions and islands is considerable (36%).

On average, fans dedicate

6.5 hours a week

to enjoying esports events, compared to 5 in 2018 (+ 35%).

The number of fans who spend over five hours a week

watching esports events

also increased by 18% compared to the 2019 survey. Besides esports, music and cinema are their main interests.


    The reasons that lead fans to follow the world of

videogame competitions

are entertainment, wanting to improve their skills in a particular video game or watch a video game before buying it.

The most followed genres are sports and shooters, followed by battle royale (Fortnite above all).

The most used devices are personal computers (62%) and smartphones (47%), followed by smart TV apps, including YouTube (31%).

"The data collected in this new edition of the Annual Report on esports in Italy - the words of Saletta - confirm the constant growth of the phenomenon in our country. In just two years, over 400,000 more people have begun to follow this form of entertainment. In recent years we have worked to promote a stabilization and growth, including professional growth, in the sector. esports, during which publishers, tournament organizers and teams had the opportunity to meet and explore many topics of interest with international guests ". 

Source: ansa

All life articles on 2020-09-22

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