The film industry is looking for a way out.
While it had peaked last year, amassing nearly $ 45 billion, the global box office suddenly stalled.
The fall is dizzying: in 2020, its revenues are expected to collapse by more than 65% to $ 15.5 billion, according to forecasts by consulting firm PricewaterhouseCoopers (PwC).
From upstream production to downstream film distribution, the entire ecosystem is now being knocked out by the Covid-19 epidemic.
To read also:
Cinema: the chronology of the media, victim of the coronavirus?
This disaster scenario, even the greatest directors of Hollywood would have been unable to anticipate it.
A year ago, Disney had never been so powerful.
The ogre entertainment reaping alone over 11 billion dollars at the worldwide box office and hoisted seven of his blockbusters, like of
Avengers,
the
Lion King
or
Queen of Snow 2
, above the billion dollar revenue mark.
The trend reversal is brutal.
In spring
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