The Parisian
wants to change his image and to achieve this change his mind.
After ten years of good and loyal service at the head of the editorial staff of the daily and the magazine, Stéphane Albouy will leave his place on October 1 to Jean-Michel Salvator.
A new sign which marks, three months after the launch of a team restructuring plan, the desire of the owner of the title, the LVMH group, to shake up a press brand which remains popular but must vigorously accelerate its migration to digital.
"
It's the end of a cycle,
"
Pierre Louette, president of the Les Échos-Le Parisien group
,
explains to
Le Figaro
.
Directing the editorial staff of Le
Parisien
is an overwhelming job that occupies practically every day of the year.
Stéphane Albouy led with energy and professionalism the editorial renewal project that is being put in place.
Jean-Michel Salvator will take over at a time when we need new strengths and new ideas to develop it.
"
Originally a radio man, at France Inter then above all at Europe 1, Jean-Michel Salvator subsequently broadened his field of action to the press and the web.
After four years in the chief editor of the economy and politics of Le
Journal du dimanche
, from 1998 to 2002, then a return to the chief editor of Europe 1, he was notably deputy editor of
Le Figaro
, from 2004 in 2014, before leading BFM Business and relaunching the Bfmtv.com site within the NextRadioTV group.
For Pierre Louette, "
Jean-Michel Salvator embodies the new generation of press bosses as comfortable with paper as with digital
".
Departure plan
The arrival of a new director for the editorial staff of Le
Parisien
and Le
Parisien Week-End
, which has a total of 436 press cards, is formalized a week after the company's social and economic committee validated the transition plan digital offered by management.
This is targeting 200,000 digital subscribers within five years, compared to just under 40,000 currently.
It is accompanied by a savings plan of 10 million euros
Faced like all the press with a slow but continuous erosion of its paper circulation (183,000 copies, down 10% for five years), Le Parisien is engaged in a process of convergence of the paper and web teams that Jean-Michel Salvator has largely contributed to the successful completion of Le Figaro and which he detailed in 2019 in Journalists are formidable, co-written with Francis Morel, former CEO of the Figaro group and of the Les Échos group.
One of Jean-Michel Salvator's first missions will be to support the unconstrained departures of 30 to 40 journalists provided for in the transformation plan and to recruit to strengthen teams on themes such as new technologies, the environment or personal life.
The newspaper's current strategy is focused on increasing the offer of premium content, that is to say paid.
