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Rewe and Edeka: a special type of cheese will soon be on the shelves - vegan boom in supermarkets?

2020-09-25T14:18:06.887Z


More and more supermarkets and discounters are adding herbal substitutes to their range. A vegan cheese brand should now hit the shelves across the board. Not only vegans are happy about this.


More and more supermarkets and discounters are adding herbal substitutes to their range.

A vegan cheese brand should now hit the shelves across the board.

Not only vegans are happy about this.

Munich - The

market for vegetarian and vegan alternatives is

growing and growing.

This is increasingly not only recognized by fast food chains, but also by supermarkets and discounters.

While vegan products used to be mainly found in organic stores and health food stores, more and more brands and retailers are now jumping on the bandwagon.

From meat substitutes to tofu to plant milk products, there is now everything a vegan heart desires in well-stocked stores.

Even

herbal Cheese Alternatives

are obviously always in demand.

The supermarket chains

Edeka and Rewe

will soon see new cheese alternatives: According to Vegconomist, Violife is already number one among the plant-based cheese brands in Great Britain.

The brand has been part of the Upfield company since 2019, which also owns well-known brands such as Rama, Lätta and Becel.

Rewe and Edeka introduce cheese alternatives: Why is conventional cheese not vegetarian?

Vegans forego all animal products, including meat, eggs, milk and honey.

Vegetarians, on the other hand, mostly avoid meat (and fish).

But what some don't know: even some

cheeses are not vegetarian.

In fact, in traditional production, animal rennet is used, which is obtained from the stomach of calves.

This enzyme is needed to coagulate milk in cheese production.

The calves are slaughtered for this.

Rennet is

required

for many

well-known hard and semi-hard cheeses

.

But there is also microbial rennet that can be used to make cheeses that are also vegetarian.

Rewe, Edeka and Globus: Vegan cheese alternatives have so far been in short supply

According to Chip, the vegan brand Violife justifies its entry into the large supermarket chains such as Edeka and Rewe with the fact that customers are increasingly

expressing their

wishes for

alternatives to cow, sheep and goat milk products

.

In fact, the Vegan Society Germany confirms that over

1.3 million people

now have a

predominantly vegan

diet.

Plant-based substitute products are therefore also interesting for conventional retailers.

Lidl and Penny also offer vegan fast food products.

At

Rewe and Edeka

, the only vegan cheese alternatives available so far were Simply V (based on almonds) or Wilmersburger (based on coconut oil).

With Violife products, also based on coconut oil, even more alternatives for Gouda, Cheddar, Mozzarella and Feta are now moving into the refrigerated shelves.

Vegan cheese alternatives at Edeka and Rewe: This is how fake cheese is popular

In a product test by Fitforfun, the "Violife Greek White Block" - as an equivalent to Feta - was put under the microscope.

The alternative was able to convince the testers of the magazine in terms of taste; its aroma came very close to the original, they said.

The price, which at 3.59 euros for 200 g, is much more expensive than traditional sheep's cheese from the supermarket, was viewed critically.

Vegan cheese is not only a delight for vegans.

People with intolerance can also benefit from the alternatives, because they are mostly lactose and gluten-free and made without nuts.

Source: merkur

All life articles on 2020-09-25

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