Analyzed the digital presence and online activity of the top 25 Italian wineries by turnover according to the Mediobanca 2020 survey. From the results of the seventh edition of the research conducted by Omnicom Pr Group Italia, a strategic communication consultancy company, Instagram growth emerges compared to all the other social networks, with an aggregate increase in followers of 51% compared to 2019, favored - explains a note - also by the role of influencers in the story of experiences.
Data in hand - analysts report - today 16 out of 25 companies have an official Instagram account.
Facebook instead recorded a growth of 1.2% "when it comes to fan base".
YouTube is manned by 11 companies while Twitter is manned by only 9. Wikipedia is manned by only 3 wineries.
E-commerce is stable in 2020 after the growth recorded in 2019, with the transition from 3 to 6 out of 25 companies offering proprietary e-commerce.
The researchers explain in detail that "part of the wineries (8 out of 19 not equipped with proprietary e-commerce) prefer to indicate on their websites wine shops, some of which have online wine shops".
As in 2019, 100% of companies (76% in 2018 and 37% in 2017) deal with the topic of sustainability, mentioning certifications, energy efficiency, sustainable management of natural resources and pesticide-free agriculture.
In addition to Italian, English, German and Chinese are the languages most present on the websites of the companies analyzed.
(HANDLE).