Will the virulent anti-pub campaign of environmentalists go to the end of its deadly plan?
This is the question that advertising professionals are now asking themselves very seriously.
Beyond that, the entire media ecosystem, already heavily affected by the Covid crisis, is shaking.
The threats have never been so real and their consequences potentially devastating.
On the one hand, the Minister for the Ecological Transition, Barbara Pompili, is working on a bill that would aim to ban certain categories of products deemed harmful to health or the environment from advertising.
On the other hand, a parliamentary initiative, led by the environmentalist deputy Matthieu Orphelin, seeks to force through measures banning or restricting advertising in the automotive and aviation sectors as well as a gradual elimination of advertising displays. digital.
Read also:
Ecology: how Macron wants to avoid the trap of the Citizens' Convention
The inspiration in both cases is the same: the Citizen's Convention for the Climate and its 149 proposals,
This article is for subscribers only.
You have 80% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
Enter your email
Already subscribed?
Log in