Tchibo will discontinue a service offer as early as December - the corona pandemic also had an impact on the decision.
Hamburg - Three years after the start,
Tchibo
will
discontinue
its
clothing
rental service
called
Share in
mid-December.
The critical mass that is needed to make a business model successful has not been achieved, Tchibo announced on Monday (September 28).
The
corona pandemic
did "the rest" - clothing was generally less in demand in recent months.
Nanda Bergstein, director of corporate responsibility, explained that Tchibo had to establish that the rental of everyday clothing has not yet been accepted by the middle of society.
The advantage is obviously not clear enough from the customer's point of view.
Tchibo Share: Service started in early 2018
Tchibo started the service at the beginning of 2018, initially with baby and children's clothing.
In the following year, the range was expanded to include women's clothing, sports and hobbies products and coffee machines.
Those who no longer needed the clothes could
send
them
back
;
they were cleaned, prepared and sent to the nearest family.
Tchibo wants to continue to focus on alternative business models
Bergstein announced on Monday, “The end of Tchibo Share in
no way means the end of alternative business models for Tchibo
.
On the contrary. ”During the Corona crisis, topics such as sustainable and critical consumption became more relevant.
Tchibo is now looking for new concepts for sustainable consumption.
Tchibo Share: Now there are bargains waiting for you that shouldn't be for everyone
Now there are
bargains
waiting for inclined customers
.
Tchibo Share is now offering the clothing range as a
second-hand purchase
(as well as some new pieces), according to the website.
Items of clothing that are currently being rented can also be purchased.
The “
everything has to go
” principle.
The provider promises that the fashion is hygienic and of high quality.
Many people are likely to turn up their noses -
second-hand fashion
is
booming
online through many portals.
But do you really want to buy unseen clothes that have previously been rented to an unknown number of people?
Going to the second-hand shop or to the “normal” resale portals could be the better choice for many.
Attention, at Rewe the second product has now been recalled within a few hours.
(AFP / lin)