For his third album
Joie de Vivre
due on October 23, Louane is paying homage to his native region of Hauts-de-France.
After the cover photographed by Martin Parr in Le Touquet, she shot the entire clip
Poésie Indécise
at the La Piscine museum in Roubaix.
Uploaded to Youtube at the end of September, the video has been viewed 166,000 times.
On the heady chorus of
"Rupture, I want to leave in the future, To know to whom I will tell my last I love you, To know to whom I will read my last poem, Rupture ...."
, we see her put your hand on the emblematic
Dying Centaur
by Antoine Bourdelle, stroll along the basin with always in the background, the magnificent colored stained glass windows of this art deco institution.
Read also: Louane, successful itinerary of a child not really spoiled
For the city of Roubaix, which precisely relies on culture as a means of integration, and for the museum, barely younger than Louane (he will be celebrating his 20 years in 2021), it is an
“incredible free publicity”
. congratulates the Deputy for Culture Frédéric Lefebvre to the various right-wing mayor, Guillaume Delbar.
“
People are thrilled, we are inundated with sympathy messages on social media.
Here, people are very proud of Louane and his career,
”he says.
On site, the museum staff were impressed by the singer's simplicity and lack of demands.
“Its teams contacted us late in August,”
remembers Dounia Marabet, director of patronage.
We are more and more solicited for filming with at least one request per week.
It is sometimes complicated to manage but with Louane, it went extremely well. "
"Simplicity and extreme kindness"
The singer, who has 1.1 million subscribers on Instagram, showed up on September 15 at 7 a.m. surrounded by a team reduced to four people.
She knew the museum from having discovered it as a teenager with a friend during the Agatha Ruiz de la Prada exhibition in 2009. Obedient to the director, she worked tirelessly.
By 11 a.m. the shooting was over.
Louane knew the Roubaix museum for having discovered it as a teenager with her friends.
UMusic
"Always with a kind word to everyone, she went to change in the neighboring hotel and came back to lunch on the terrace in the middle of everyone,"
says Dounia Marabet.
We see a lot of celebrities passing by.
Louane is like Robert de Niro, extremely simple and kind. "
The patronage director does not yet know if the clip will lead to an increase in attendance.
"It's too early to tell."
But one thing is certain:
“in terms of communication, having a song about love shot in the museum is very good.”