34-year-old urban man, CSP plus (higher socio-professional category), is looking for a podcast to devour.
Here is the profile of the listener of the native podcast (understand a creation, not a replay of a radio program), unveiled exclusively by the survey of the CSA institute on the occasion of the 3rd Paris Podcast Festival, which expects 200 speakers in the capital from October 15 to 18.
The figures confirm the rise of this new media boosted by confinement.
The freshness, voices often different and less formatted than those of the radio, the desire to learn differently, to escape through singular stories.
So many reasons that make listening to native podcasts soar.
The director of the festival, professor of philosophy Thibaut de Saint-Maurice, immediately liked this concept which "gives voice to ordinary people, tells about little-known adventures, gives voice to those who do not have one. .
"
The survey conducted at the end of August shows that 14% of French people (5.3 million 18-64 year olds) listen to podcasts every week.
They were 9% in 2019. Half of those over 35 have been listening to it for more than a year.
“A third of listeners discovered the podcast during confinement and 61% increased their listening during this period,” reports Claudine Brulé, director of the “Consumer” pole at the CSA institute.
"A real bond, an attachment with the public"
The confinement also accelerated the breakthrough of humor-entertainment and personal development podcasts (+ 10 points each).
"Emotions", broadcast by Louie Media, is nominated at the festival for its episode on hypersensitivity.
Cyrielle Bedu resumed season 2 of this podcast designed to provide the keys to inner balance, to understand her behaviors.
“The podcast creates a real bond, an attachment with the public.
In this anxiety-provoking period, people are trying to put their emotions into words, ”said this former radio journalist.
Introversion, self-confidence ... "Emotions" zoom in on testimonials, handing the microphone to university researchers rather than media shrinks.
In humor, “See you again”, produced and broadcast by Binge Audio (in which Le Parisien - Les Echos is a 33% shareholder), tops the list of entertainment podcasts.
Sophie-Marie Larrouy records it in public (next recording on October 15 at MK2 quai de Loire, on reservation mk2.com) and a community of 600 fans follows her.
“They laugh, my podcast is good for them and I never know how the exchange with my guest will turn out.
Hakim Jemili told me about his cousin who imported and exported ants.
I'm glad to receive messages from depressed listeners telling me:
Finally, it's worth living
.
"
She has conducted more than 70 interviews, always starting by offering a treat to her guest to start a discussion on tastes, memories.
Talking about white vinegar with confined Benoît Hamon, listening to a children's yoga parody by rapper Gringe.
Sophie-Marie Larrouy appreciates other humor podcasts, such as “FloodCast” and “Vulgaire”.
In his eyes, three podcasts have changed the game in this small world: “Un podcast à soi” (Arte radio), “La Poudre” (New listenings) and “Les Couilles sur la table” (Binge).
“They were the first to talk about the mental burden, the relationship to others, masculinity, the privileges inherent in one's gender.
"
For children, "a good alternative to reading"
The survey also reveals that one in three families listens to podcasts to their children.
In this category, the creations of France Inter, "Les Odyssées" (7-12 years old) and "Une histoire et ... Oli", for the little ones, are at the top of the downloads.
“Les P'tites Histoires” (Taleming), by independent author Mathieu Genelle, has doubled the number of downloads since confinement (200,000 today).
“The youth podcast attracts parents who want to keep their children away from screens, who want quiet time, to create breaks by awakening the imagination.
“Her fantastic stories for 6-10 year olds are the heirs to those told in her childhood by actress Marlène Jobert.
With the success, the advertisers arrive and Mathieu hopes to make a living from it soon, after having invested his savings in this project.
Among the listeners, the children of Mathilde and Eric, who do not have a television and have always made sure that their offspring listens and watches.
10-year-old Marius relaxes by connecting to podcasts on his tablet, sometimes with his 7-year-old sister.
“He comes to see us to ask for permission, we guide him.
The podcast is a way to learn and get away from it all, a good alternative to reading, ”says his father who works in IT.
Marius discovers great destinies or beautiful adventures in “Les Odyssées”.
He escapes with “Les P'tites Histoires”, learns with the “Petits curieux” (Does the moon have a smell? Are the gold medals of the Olympic Games gold?).
Newsletter - Most of the news
Every morning, the news seen by Le Parisien
I'm registering
Your email address is collected by Le Parisien to enable you to receive our news and commercial offers.
Learn more
“Before confinement, the children listened to a podcast on weekends.
Since the start of the school year, they also listen to it during the week, after homework.
»Marius and Fanny like to pass Tintin while leafing through the comics.
Mathilde and Eric are fond of France Inter and France Culture podcast programs, such as “CO2 mon amour”, “Grand bien vous faire”, “Cause à effect”, “Matières à ponder” ... If Mathilde is listening “The Digital Sheep” as a native podcast, Eric is wary of it, “they must be well worked out and out of any lobbying”.
"In the morning in transport, in the evening in my bed"
Lucie, 28, discovered podcasts in 2017 with Transfer, from Slate, where anonymous people open their privacy.
“I listened to the radio a lot, I quickly switched to France Culture podcasts, like
Les Pieds sur Terre
, a 20-minute documentary.
"
The young woman from Hauts-de-Seine listens to it every day: "in the morning in transport, in the evening in my bed".
She downloaded about 20 of them.
Lucie loves Christophe Hondelatte's talent as a storyteller in “Hondelatte tells”, “he does all the voices, it's extra!
"," Distorsion ", a Canadian podcast that explores strange stories on the web," Les Baladeurs ", which talks about great journeys.
“I appreciate the 20-minute formats.
I'm looking for social or adventure themes, in the spirit of Arte, which I watch a lot.
"
Paris Podcast Festival
, Finding your voice, at Gaité Lyrique (3rd arrondissement), from October 15 to 18 (15 for professionals).
Tickets 2 euros on reservation.
Podcast user manual
So ... Of course, you're used to looking for your favorite podcast show.
But in the forest of original recordings - we say "native" - how to navigate?
You will find for example on the iPhone application Apple Podcast, or on the Android application Podcast Addict, a selection of what works.
Or on platforms like Deezer, a selection.
Specific offers (Majelan, Sybel ...) also help to make choices.