Furniture giant IKEA is about to launch an unusual campaign: IKEA buys old products and gives customers vouchers for them.
What's behind the “Buyback Friday” campaign?
IKEA
buys used furniture from its customers for a short time in winter.
In return, the furniture giant distributes vouchers.
The
“Buyback Friday”
campaign starts in November.
Hofheim-Wallau - When you last visited
IKEA,
did you buy more than you originally planned?
Almost everyone knows this scenario.
The Swedish furniture store has now planned an action that will turn the tables.
IKEA buys used furniture from its customers and they also get a voucher for it.
And what's the point?
Is IKEA now going to be a second-hand furniture store?
+
Ikea wants to buy back used furniture for vouchers.
© Fredrik von Erichsen / dpa
IKEA is buying back furniture: that's behind the “Buyback Friday” campaign
With its
“Buyback Friday” campaign
from November 21st to December 6th, 2020, the Swedish furniture store would like to take another step towards climate neutrality.
The company has set itself the
goal of
becoming
more sustainable and even
climate neutral
by 2030
.
In return, IKEA is now taking back old furniture and in return is giving its customers vouchers that they can redeem in all branches of the store within the next three years.
Amazon's “Black Friday” becomes
“BuyBack Friday”
at
IKEA
.
The special thing about the campaign: The returned furniture should be offered at discounted prices in a treasure trove.
IKEA explains in a press release: "We want to extend the life of our furniture and use limited resources responsibly."
Ikea buys back used furniture - "Black Friday" becomes "BuyBack Friday" https://t.co/jYQoLdFFhe pic.twitter.com/tVDjATn6Fp
- Hamburger Abendblatt (@abendblatt) October 13, 2020
IKEA buys used furniture: More sustainability through “Buyback Friday” campaign
The principle is
not new
at
IKEA
, the furniture store has been buying old products for a long time in order to sell them on in the treasure trove.
During the “Buyback Friday”
campaign,
the Swedes would like to create a special sales incentive again by increasing the regular buyback price by 20 percent.
The
buyback price
depends on the condition of the respective piece of furniture.
According to IKEA, new items without scratches can be taken back for 50 percent of the original price.
For furniture with small signs of use there is still 40 percent and IKEA products with several scratches are only bought back for 30 percent of the purchase price.
The IKEA range of this treasure trove currently includes around 1,500 products that are offered without a profit margin, but only plus VAT.
IKEA announced that it would no longer sell products
recycle
or for
charity
to donate.
(tko)
List of rubric lists: © Fredrik von Erichsen
