- "I am an excellent man of the house, in doing chores I do not hold back. In the kitchen I am strong with bread, pizza and first course. I am not good with sweets".
This was stated by actor Luca Argentero, protagonist of the TV series Doc - In your hands "and testimonial of the new business strategy of the Molino Casillo milling company.
The entrepreneurial initiative includes four commercials from 22 October dedicated to the new lines of semolina and flours, which tell the story of products by placing them in the context of home cooking
Argentero also adds that he is a fan of flour.
Emphasize that bread collects many suggestions.
Molino Casillo, with the presentation of the commercial, launches the new business strategy which includes a new logo, new 100% Italian wheat flour blends and a new packaging.
in the first phase of the health emergency, "in March and April - underlined Francesco Casillo, president and CEO of Molino Casillo - we worked a lot. There was a tremendous request. And we felt - he said - of the servants, we believed in it a lot in what we did. A collaboration between suppliers, transporters and distribution has been achieved. A "brotherhood" that I hope will remain and can continue even after the pandemic in the line of a true sense of the white art supply chain.
(HANDLE).
