France's strengths in events have been severely tested by the crisis.
2019 had been an exceptional vintage.
2020 promises to be the year of all dangers.
On the one hand, domestic activity has plunged.
But the international crisis is also harming our champions of the sector, who benefit - in normal times - from 7 million business tourists (out of 90 million visitors per year).
In a world without planes where new health rules threaten at any time, what does an international capital or a coastline hosting numerous festivals and congresses weigh?
In a normal year, France is home to 1,200 fairs and exhibitions, 2,800 congresses, 380,000 business events which generate around 20 billion euros in spinoffs…
“A real national treasure”,
according to the expression of Olivier Ginon, the founder and CEO of GL Events, one of the world leaders in the sector.
Present in twenty countries, his group generated sales of 1.2 billion euros last year,
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