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Black Friday 2020: What are Amazon's offers really good - and where do Germans shop?

2020-10-23T15:48:58.034Z


Black Friday will take place again on November 27, 2020. Many dealers lure with reduced prices. But what is the shopping behavior like this year?


Black Friday will take place again on November 27, 2020.

Many dealers lure with reduced prices.

But what is the shopping behavior like this year?

  • Black Friday 2020 is just around the corner, on November 27th, 2020 the time has come.

  • But how much money are Germans willing to spend on Black Friday 2020 in the year of the corona crisis?

  • A representative survey from October 2020 provides the first results - and shows a trend where Germans prefer to go shopping on Black Friday.

Click here for the best Amazon offers for "Black Friday" on Merkur.de *

Black Friday 2020: Special promotions and promotions for 24 hours

Bargain hunters should be quick

on November 27, 2020

: On Black

Friday 2020,

retailers will be celebrating

the start of the Christmas business with special promotions and special offers for 24 hours.

But how much money are Germans willing to

really spend

in the year of the corona crisis

on

Black Friday 2020

?

A

Germany-wide

,

representative survey by

the Internet portal BlackFriday.de showed in October 2020 that the

majority of buyers are willing to spend an amount between EUR 101 and EUR 200

.

According to the statement, 66 percent of them bought something on Black Friday last year.

This year, 77 percent intend to shop

, which would correspond to an increase of 16.7 percent.

Despite the corona crisis, Black Friday shoppers are planning a slightly higher budget for bargain hunting, according to the forecast.

Black Friday 2020 in the year of the corona crisis - where do bargain hunters go shopping?

69 percent of those surveyed who

are planning to

shop for

Black Friday 2020

would also want to make their purchases exclusively

on the Internet

, the message continues.

According to the survey, 40 percent said that the current

corona pandemic has an impact on their shopping

plans and that they would therefore prefer to shop online rather than in stores.

After all, according to the survey, 20 percent plan to make both online and offline purchases;

only 11 percent said they only

wanted to shop

in stores

on Black Friday

.

Black Friday: 25 million Germans want to shop online - preferably here

In previous years it had already been shown: Germans are most likely to look for offers from

Media Markt, Amazon and Saturn,

and the most popular brands are

Samsung, Nintendo and Apple

.

"We have seen that interest in Black Friday in Germany has increased exponentially in recent years. Search interest has risen by over 800 percent since November 2017, compared with just 22 percent in the US," the spokeswoman for Finder once said. Sarah Binsted.

"

German shoppers are looking for a convenient shopping

experience. 36 percent plan to buy online, while a third are only willing to wait up to 15 minutes to secure a bargain."

However, not every German thinks that the sales promotions are good business.

Eventually, over a third of those who have heard of Black Friday think that

retailers inflate prices before the big day and then put them up for sale

, which makes sales seem better than they really are.

Black Friday on Amazon: Are the "bargains" really worth it?

Online giant

Amazon

is particularly active when it comes to

Black Friday

, which takes place on November 27 this year.

However, there are bargains much earlier: the online shop already offers numerous offers that are only available for a short time. 

In 2020,

Amazon customers

can secure

significant discounts in the areas of electronics, furnishings, toys, fashion, jewelry and beauty

on

Black Friday

.

With the "Deals of the Day",

lots of bargains

are also offered every day during the entire period of the "

Cyber ​​Monday

" week and already now.

But are the

Amazon offers

for "

Black Friday

" really

worth it

?

We'll give you the information you need.

Black Friday and Cyber ​​Monday 2020: The dates at a glance

Black Friday

11/27/2020

Black Friday week

11/20/2020 to 11/27/2020

Cyber ​​Monday

11/30/2020

Amazon Cyber ​​Week

23/11/2020 to 30/11/2020

Price analysis for "Black Friday" 2020 - this is how much consumers can really save

The

Black Friday

has arrived in Germany.

However, consumer advice centers have been warning against

uncritical handling of the super special offers

for years

.

The accusation: Many retailers calculate discounts based on the recommended retail price (RRP), but the actual market price is usually well below that.

Therefore, such offers are often misleading and not as cheap as the percentages suggest.

More than half of

consumers are now aware of this problem

: 55 percent think that the Black Friday offers are not that much cheaper than usual. After all, 381 of 500 products examined actually cost a little less on Black Friday 2017 than in the previous month .

Larger price jumps were the exception - on average, no category was more than 20 percent cheaper.

"Black Friday": On November 23, 2020, "Cyber ​​Week" will start on Amazon

On 23 November 2020 starts on

Amazon.de

the

Cyber Week

with thousands of offers from almost all categories - from tablet PCs to household appliances to toys and Advent calendars.

Up to and including November 30, 2020, customers can look forward to deals with a discount of up to 50 percent and get hold of Christmas gifts for their loved ones at particularly low prices - or give yourself gifts in advance.

Click here for the best Amazon offers for "Cyber ​​Monday" 2020 on Merkur.de *

Under Amazon.de/angebote you will find daily changing top products as "

offers of the day"

from midnight for 24 hours each time, while stocks last.

In addition, between 6:00 a.m. and 7:45 p.m., lightning offers go online every 5 minutes and are available for a maximum of six hours.

These offers, which can sell out very quickly, are exclusively available to Prime members 30 minutes in advance.

Black Friday 2020: what to buy

Numerous top deals from the categories technology, beauty, sport and many more contain the right offers and gift ideas for every taste.

The diverse selection of the Cyber ​​Monday week leaves nothing to be desired and, in addition to attractive offers for many

Amazon devices, includes the following highlights

:

  • Tablet PCs from Huawei, Samsung and Lenovo

  • Game consoles from Sony, Oculus and Microsoft

  • Dust and mopping robots from iRobot

  • Blu-rays from Warner Bros.

  • Smart home products from Philips and Osram

  • Toothbrushes and razors from Philips and Braun

  • Avent baby monitors and child seats from Cybex

  • UHD TVs from Philips, Samsung and LG

  • Sports watches and fitness trackers from Garmin and Fitbit

  • Tools for do-it-yourselfers from Bosch and Makita

  • Audio and Hi-Fi articles from Yamaha, Sony, UE, Bose and Sonos

  • Household items from Finish, Somat, Vileda and Leifheit

  • Toiletries from Nivea, Ax and L'Oréal

  • Advent calendars from the fields of beauty, sweets, alcohol and erotic

  • Household appliances from AEG, Bauknecht and Samsung

  • Game highlights from Lego and Hasbro

  • Smartphones from Huawei, Samsung and Motorola

  • Nespresso and De'Longhi coffee machines

Video: Tips and myths about Black Friday 2020

Those who are flexible can also save on smartphones and toys on Black Friday

Smartphones were

n't markedly reduced

on Black Friday 2017

- even though they were by far the most popular products.

On average, the savings in the 20 most popular models were only around ten euros (2 percent).

However, if you hadn't decided on a certain model, you could definitely save: While Apple models are relatively stable in price and were hardly reduced on Black Friday, the price fell more significantly on some Android devices such as the Samsung Galaxy S8 - in the Orchid version Gray, for example, by 40 euros (7 percent).

The

Black Friday

is considered as the start of the hot phase of the Christmas shopping season.

Accordingly, toys are also among the most popular products - Lego and Playmobil in particular were in demand last year.

The analysis shows, however, that the

price savings on Black Friday were very different

.

Lego items were hardly reduced in 2017.

Only nine out of 20 products were cheaper, on average even a little more expensive than in the previous month.

Playmobil, on the other hand, was significantly reduced on Black Friday and was on average eleven percent cheaper than before.

Read here

: Cyber ​​Monday 2019: On December 2nd, Amazon is throwing discounts again.

What is Black Friday?

"

Black Friday

" is a day on which discounts are offered in online shops and sometimes also in other stores.

It always takes place on the Friday following Thanksgiving, the American harvest festival.

Last but not least, it should boost the Christmas business.

"

Black Friday

" took

place in Germany for the first time in 2013

.

Black Friday 2020: Who is participating?

Many well-known online shops, primarily in the consumer electronics sector, take part.

  • Amazon

    : The shipping giant will start on November 23, 2020 with a whole week of promotions, the "Cyber ​​Monday Week".

    This ends on November 30, 2020. There are

    daily

    offers

    from 6 am to 7.45 pm every five minutes

    .

    However, these are only available for a maximum of six hours - unless they are already sold out.

    Prime members should also be able to see the top deals 30 minutes before everyone else.

    In addition, the online shop offers top offers of the day, which are always available from midnight for 24 hours while stocks last.

    Although there are bargains in many areas, the focus here is on consumer electronics from Amazon.

    Including Amazon Echo, Fire TV or Kindle tablets in the foreground.

  • eBay

    : The online marketplace is also

    promoting

    so-called

    WOW! offers and top deals for

    a whole week

    in its "Cyber ​​Week".

    He wants to lure potential customers with a "low price guarantee", but details will not be announced until tomorrow.

    However, many electronic products, housewares, furniture, jewelry as well as fashion and toys have been among the bargain offers in the past.

  • Saturn

    : The electronics retailer is also offering discounts on smartphones, notebooks, coffee machines, game consoles and household appliances during its "Black Week".

  • Media Markt

    : With the electrical competitor, the signs are on red instead of black.

    Although this also gives discounts on current technology products, he calls his campaign "

    Red Friday

    ".

  • Tchibo

    : The retailer, who is best known for its types of coffee, is also offering up to

    50 percent discounts

    on items from the areas of entertainment electronics, coffee machines, sportswear and equipment as well as home accessories during Cyber ​​Week.

  • Zalando, Otto & Co

    .: Even clothing mail order company as Zalando or gasoline do with - and attract many

    offers

    ..

  • Douglas

    : At the cosmetics giant, bargain hunters also get a

    percentage

    on many products

    in the online shop

    .

Black Friday: The billion dollar business with the bargain day

Marketing expert Martin Fassnacht from the WHU business school is certain: "Black Friday and Cyber ​​Monday are already very important for retail today - and they are becoming more and more important. We have saturated markets in Germany. You need such occasions so that people can do more to buy."

In fact, the hype surrounding

Black Friday

and

Cyber ​​Monday

has already changed the shopping behavior of German citizens

according to an

analysis carried out

jointly by

eBay

and the

Cologne-based retail research institute ECC

.

At least when it comes to online shopping.

"There is a shift in sales, especially from the first half of December to the second half of November," said Eben Sermon, Vice President of eBay Germany, last year.

Even if

many retailers lure with special offers

, consumer advocates advise consumers to keep a cool head and not forego price comparisons even in the hustle and bustle of Black Friday.

Samples from the price comparison portal guenstiger.de

showed in 2016 that only every second offer tested was really a bargain.

For a quarter of the special offers, buyers ended up paying more than at competing dealers, and another quarter corresponded to normal market prices.

Even if

dramatic reductions of 30, 40 or 50 percent

are offered, this should be treated with caution, experts emphasize.

Because these are often based on the manufacturer's recommended retail prices, which in many cases are well above current retail prices.

Black Friday tips: how to win big bargains

1.

Pull out early deals

: Black Friday discounts start before the real day.

Shopping early can help you get your first pick of stocks without having to deal with the crowds.

2.

Compare your options

: When looking for a specific product, compare retail prices and discount amounts with multiple retailers.

Just because a merchant offers a larger percentage of discounts doesn't mean it is necessarily the cheapest option.

3.

Be ready to go away empty-handed

: Don't let yourself be pressured into buying something just because you've spent time shopping.

Not all will be a bargain and the items you want may be sold out.

4.

Find out about the return policy

: It's easy to get bogged down trying to get a bargain and you might end up buying something that isn't exactly right or you don't need at all.

5.

Use the right credit card

: while you're at it, be sure to grab credit card rewards points or cashbacks if you can.

Where did the name "Black Friday" come from?

Despite the growing importance of the day, it is still uncertain where the name

Black Friday

actually comes from.

One theory is that the name can be traced back to the crowds in the streets and shopping malls that roam many American metropolises that day.

Another explains the name in such a way that the dealers have the chance to come into the profit zone on this high-turnover day - and thus be in the 

black

.

In the eyes of the experts, the long-term

consequences of the discount war

are uncertain

.

The marketing expert Fassnacht warns: "

Such discount days are a double-edged sword

. They generate more sales. But such campaigns also strengthen the trend towards the discount society. Discounts are a strong drug. This makes it more and more difficult to sell products at normal prices for sale."

Read here

: Black Friday 2019: When and where are the best bargains available?

Where does Black Friday originate?

Black Friday and Cyber ​​Monday have their origins in the USA and traditionally initiate the hot phase of the Christmas business there.

However, the discount days are now also frequently copied by German online retailers and, more and more, in stationary retail.

In 2016,

16 percent of consumers

had already used

Black Friday for reduced purchases,

and Cyber ​​Monday 13 percent, reported the HDE.

In terms of per capita spending, Black Friday 2016 was a good 170 euros before Cyber ​​Monday was a good 120 euros.

Your opinion is asked!

* Merkur.de is part of the nationwide Ippen digital network.

Source: merkur

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