French television will soon be enriched with a fourth daily soap opera.
After
Plus belle la vie
on France 3,
Un si grand soleil
on France 2 and
Tomorrow belongs to us
on TF1, up, always on the front page, at
Here everything begins
.
From November 2, the subsidiary of the Bouygues group tries a new bet.
By airing its new 26-minute series at 6.30 p.m., just before
DNA
, the channel will offer almost an hour of
access prime time
fiction
, a time when the competition relies more on talk shows and games.
By playing the counter-programming card, TF1 hopes to attract viewers.
But even more, it aims to reunite the whole family in front of its new series, whose budget amounts to just under 30 million euros.
“
The specificity of TF1's offer,”
recalls Xavier Gandon, its director of TV and digital antennas, “
is to attract a multigenerational audience.
This is verified with “Koh Lanta”, “Mask Singer” or series like
The Good Doctor
in
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