ROME - Over 66% of users declare that they have changed habits related to food shopping compared to before the lockdown, in particular the preference for the supermarket decreases and the choice of online purchases increases.
It emerges from a survey carried out by Cortilia, an e-commerce that delivers shopping directly to your home.
The survey was conducted on more than 4,200 customers and focused on two main thematic areas: shopping habits and food consumption at home and away from home. The analysis finds that if for more than half of people the frequency of food shopping has remained the same (54%), the purchasing channels have instead changed. Specifically, the results of the study show that if 77% of users before the pandemic chose the supermarket for their food purchases "Often or Always", now only 49% have confirmed that they shop at the supermarket "Often or Always". The data relating to online spending vary, which many experienced - explains a note - for the first time during the most critical phase of the health emergency due to the impossibility of leaving the house: 54% of the sample stated that before the lockdown it was "Rarely or Never" online spending, the percentage has now dropped to 13%. It is also reported that 25% prefer online "Always" and 61% "Often". The choice of shopping online - the researchers explain - still seems to be influenced by the perception of safety with 57.8% of people who believe that receiving shopping at home is safer. On the go, a good part of users confirmed that they eat out "less often" than before the lockdown, especially in the case of lunch (66.43%) and dinner (68.36%).