The M6 ​​group adapts to the roller coaster of the health crisis

A few days away from a possible reconfinement, the M6 ​​group has published its results for the first nine months of a very turbulent year due to the health crisis.

The rebounds recorded during the third quarter of advertising revenue for TV (+ 3%), radio (+ 2.8%) and cinema activity (+ 40%) failed to erase completely the sharp drop in activity in the first half.

Result, over nine months, the turnover of the group fell by 15.2%, to 856 million euros and the operating profit fell by 24.2%, to 138.3 million euros.

Very agile, the M6 ​​group faced the crisis by immediately initiating a savings plan of 100 million over the year, of which 90 million have already been achieved.

To read also:

During the first confinement, TV channels reduced their grid costs thanks to the postponement of Euro football 2020 and the rebroadcasting of catalog programs.

But the group has also reduced its structural and organizational costs and

This article is for subscribers only.

You have 63% left to discover.

Subscribe: 1 € the first month

Can be canceled at any time

Enter your email

Already subscribed?

Log in