It had been almost two years since Netflix users had a price hike.
But the sharp slowdown in the growth of subscribers in the third quarter (only 2.2 million compared to 26 million for the first six months of the year) prompted the global video streaming giant to react.
Since Thursday, American subscribers have seen their bills increase from $ 1 to $ 14 per month for the most popular plan and from $ 2 to $ 18 per month for the premium plan.
Only the basic offer remains unchanged at 9 dollars.
With 73 million subscribers across the Atlantic, each rate hike translates into hundreds of millions of dollars in additional revenue per year.
Traditionally, subscription prices in the rest of the world follow price increases in the United States.
France will therefore not escape this movement.
Disney competition
With this decision, Netflix is taking the risk of increasing the price differential with its main competitor, the platform
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