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The personal proprietor who wants to bring the abundance of Milan to the door: "Brands on it not only for the rich" - Walla! Fashion

2020-10-30T05:57:00.212Z


The personal proprietor who wants to bring the abundance of Milan to the doorstep: "Brands on it not only for the rich"


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The personal proprietor who wants to bring the abundance of Milan to the doorstep: "Brands on it not only for the rich"

Alina Gittel worked at a leading luxury company for vacations abroad and exclusive events in Israel. The Corona forced her to recalculate a route and she decided to turn her passion for shopping into an everyday job.

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Friday, 30 October 2020, 07:45

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From a designer of luxury events to personal property.

Alina Gitel (Photo: PR)

Until a few months ago,

Alina Gittel

worked until a few months ago as an event producer at Cava Group.

For those who do not ring the name - a luxury company that takes care of luxury travel for all the 'who's and who' in the local brasserie alongside exclusive events in Israel.

Yes, the holidays in the Maldives that you see on Instagram and dream that one day will also take care of all the little details like the bachelorette party of Daniel Greenberg, Neta Alchemister & Co.



The Corona, which completely shut down the events industry, led Gittel to move to Milan and try and develop a new business called CHEZVOUS SHOPPER (in French "where" - at home).

The women of the big world could not fly to the fashion capitals due to the plague, so Alina decided to provide them with personal property.

Dior, Gucci, Bottega Venta, the coveted brands within touching distance, while Gittel, Sharon Cohen's partner, from the owners of Cava Group, provides them with a 360-degree service.



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Events stopped, Gittel moved abroad (Photo: PR)

"Following the corona I had to reinvent myself," Gittel tells us, "at first I could not fly and when the sky opened I took off for my girlfriend in Milan and realized I had a great opportunity."



Do you feel you have identified a need, or have you decided to shoot something in the air here and see if it catches on?


"I have traveled a lot in the world in my life and I guess it is known that the high brand prices in the country are very expensive. Milan is home to many super brands and here the prices are accordingly. In Israel you pay more. Whoever buys these labels already knows the dimensions and quality and through it can save customs and taxes. From Israel.

What interests me more is to develop it and bring my customers here and take them shopping.

Give the customer the VIP service as I know. "



You were also a model in the past.


" True, but I gave it up very quickly.

This profession less suited my character.

This part of competing in my mirror was difficult for me.

I went to modeling following a lot of recommendations and in the second I tried I realized it was not for me.

This is very hard work in my opinion and in the beginning it is not rewarding enough. "

Bottega Venta in the palm of your hand.

The property service of CHEZVOUS SHOPPER (Photo: PR)

So what exactly is so special about the service you offer?


"I am of the opinion that there is a shopping experience and not just the final product. Champagne, personal service. At the moment I illustrate everything over the phone, photographing the product from every possible angle. Photos and video. My advantage is communication with the big parties. Chanel is launching a collection on every continent. "Sometimes customers want a product that came out just two days ago, the sneakers can already be on their way to Israel. The issue is also the availability and inventory. It's more than just choosing the item."



"A lot of people think that brands about it are only for the rich," adds Gittel. "Today every girl, even if she has no financial backing, her dream is this bag and these sneakers. The amount of purchase is different for women, men and young or old. But it is precisely those who do not come from home. Durable wants more. "

"Many people think that brands are only for the rich" (Photo: PR)

Let's talk numbers for a moment, what do you actually offer?


"For example, there is an average Chanel bag for 5,000 euros, but you can also buy a Prada bag for 1,000 euros. Everyone and what is possible. My service fee is 10% of the product and the shipping cost is in the region of $ 80, but that "People pay directly to the boutique. I offer Bottega's bag, for example, the 'push' with the chain, for 3,070 euros, and that already includes my service fee."

Translated into shekels - 11,978 from Alina compared to the price in Israel of the exact same bag sold in one of the well-known chains for 12,890 shekels (before discount).



What about customs?

VAT?


"We ship it to your home.

from door to door.

No customs fee.

Even if the product is stopped at customs, they will not pay the extra.

This is the service we provide - door to door.

Only in Israel is this issue so heavy and difficult.

I send to fill places in the world, there is no really neat table.

In my opinion, the way it is conducted is simply unreliable. "

Fendi leather jacket up to the door and service fee for the personal proprietor (Photo: PR)

Regarding returns and changes, Gittel's policy is very clear - "No refunds. No bags and no sizes. The customer knows this from the beginning. There is quality control on every item, there is no chance of a defective product coming. Beyond that the customer has a warranty on everything, but returns are not ".



10% commission enough to live with dignity and live in Milan?


"First of all I cover my expenses. Life in Milan is really expensive, but if I did not profit from it I would not work in it. It is a good livelihood, ten percent of the product when the products are not cheap. There is a week of 10-15 orders and there is less. Traffic is affected by quarantine "And the feelings. When you go into closure, people suddenly spend less and sales go down."

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"Life in Milan is expensive, but I make a decent living."

Alina Gitel (Photo: PR)

What is the atmosphere in the luxury stores in Europe, there is traffic?


"When I came here a few months ago every boutique I went into I saw sad people, they make a living from these sales. Today they are happier, more working. There were months in Italy in total closure and today there are lots of tourists and traffic. Very meticulous here. The boutiques are not like standing outside 15 "Minutes, but three or four people enter the store at a time. I was now also in Amsterdam - where, for example, there is no living soul."



Gittel says that the customer base is divided into those who want to 'shout' that they bought luxury brands with a powerful logo that hangs on the bag or shoe and that there are the more classic customers who prefer to enjoy the quality without declaring get with and Instagram about the brand they purchased.

"Bottega Veneta's bags are without a doubt the hottest in recent months," adds Gittel to our question about the hit bag that provides her with the most sales, "This is the most coveted item."



And what are you wearing?

Also super brands?


"I only wear Zara. My bags and shoes, my jewelry - it's super brands. I'm not a girl but I like a lot of logos. It's important to me to have the brand but not a brand."

Did you pay?

Show off.

Fendi will make a human heart happy (Photo: PR)

"Let it be of the brand, but not branded."

Alina Gitel (Photo: PR)

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Source: walla

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