The Limited Times

Now you can see non-English news...

What's behind a "great" cup of coffee

2020-10-30T04:32:48.505Z


Yes, flavor and aroma are essential, but what about the way you sow, harvest, roast? ... And, even more important, what about the producers who make your cup of coffee possible by the morning? 


A high altitude coffee, in all the extension of the word, is not only one that is grown in the most privileged areas for the growth and development of this wonderful plant.

A great cup of coffee is the end result of caring for the fruit, the highest quality in the production processes and respect for workers and the environment.

San Francisco Bay Coffee

is a company that was born 40 years ago with the aim of searching for the finest Arabica coffee varieties in the world to roast the best coffee beans in an artisanal way, a mission that had to be sustained by four pillars: paying fair costs to the producer , work to improve the quality and quantity that they produce on their coffee farms, improve their conditions and develop the social conditions of the coffee-producing communities.

And they succeeded.

Today all that work and experience is reflected in a coffee that remains fresh

from the plant to the cup.

At SF Bay Coffee it all starts from selecting seeds that allow the growth of healthier coffee plants.

For this gourmet coffee brand, planting and harvesting coffee is an act of love that must be nurtured, which is why they have a Plant Renewal Program that allows coffee communities to improve their income by volume.

The reason for this effort is actually very simple: healthy plants plus satisfied producers equals top-quality coffee.

Proof of this commitment is that SF Bay Coffee has donated more than 10 million healthy coffee trees to the communities that serve them.

From the producer's hands to your cup

SF Bay Coffee works with more than 32 thousand small producers from different regions of the world, who receive fair compensation for their work to protect them during price fluctuations.

Part of these farmers are in the state of Chiapas, where more than 7 thousand families in more than 90 coffee-growing communities have benefited from the SF Bay Coffee Social Assistance Program in Mexico, which provides funds to build schools, daycare centers. , community kitchens (where nutrition plans are developed for students) and clinics, in addition to providing resources for the salary of teachers and doctors.

Additionally, the firm trains these small producers so that they can improve grain yields by teaching them cultivation techniques and environmentally friendly production processes and sharing knowledge to deal organically with pests and plant diseases.

In other words, absolutely all aspects are taken care of to obtain the best possible harvest.

Once a good collection and classification of the fruit is ensured, the next step is a fundamental point: toasting.

SF Bay Coffee roasts all of its coffee in the rich, dark European tradition, which uses just enough time and heat to avoid complex reactions that detract from the coffee's flavor.

It is a painstaking process that requires a series of special temperature and airflow settings that also vary by type of grain, time of year and climate.

The company's strict quality controls during this process ensure the consistency, integrity and quality of its products.

Coffee in the hands of true experts.

Once this is done, the coffee is ground or preserved in beans for packaging, ready for the consumer to prepare the perfect cup.

All these little great details make SF Bay Coffee products a gourmet high-altitude coffee, in every sense of the word.

Get to know all the products that SF Bay Coffee brings to Mexican consumers on

Facebook

,

Twitter

and

Instagram

.

Autumn scented coffee cups

All year round is a good time to drink coffee, but there is a season when this drink comforts and accompanies us in a special way: few experiences as pleasant as contemplating the rain and the autumn wind through the window, while a steaming one rests between your hands. Cup of coffee.

The aroma and flavor turn the multiple ocher, yellow and tan tones of the litter into a painting worthy of a museum but that you can admire, between each sip, from the comfort of your home.

Inspired by the unique characteristics of Chiapas coffee and this season, which also offers us longer nights and colder winds that invite us to consume hot drinks full of flavor, SF Bay Coffee presents in Mexico two new limited edition proposals that you cannot let pass:

The gourmet coffee "Taza Otoñal"

that has an incredible selection of beans harvested and collected by hand in the coffee region of Chiapas at 1,200 meters of altitude to guarantee its quality.

It is a 100% organic coffee, Arabica class, which has an amazing aromatic richness producing a smooth and deep flavor at the same time.

Thanks to its dark French roast, in this artisan coffee you can enjoy notes with hints of vanilla and dark chocolate, a fragrant aroma of caramel and cajeta, and a creamy body.

The presentation of "Autumnal Cup" is in grain, since experts and people who enjoy having a perfect cup of coffee consider that such a coffee is the best option to obtain an unbeatable flavor, balanced acidity, great texture and unique aromas. .

On the other hand, SF Bay Coffee presents for this season of cold in the atmosphere and warmth in the heart its

Café Sabor Crema de Avellana

, a ground gourmet coffee, 100% Arabica, with a sweet and intense aroma framed in a creamy body.

The Hazelnut Cream Flavored Coffee, which is also 100% Mexican, has characteristics difficult to find in any other: you can enjoy notes of vanilla and chocolate with hints of cinnamon and baked hazelnut.

Its excellent toasting allows you to enjoy a full body and pronounced aftertaste.

Simply, a coffee and unmatched sweetness that makes anyone fall in love ... Without a doubt one of SF Bay Coffee's favorites and one that will soon conquer the most demanding Mexican coffee consumers.

The limited editions of gourmet coffee “Taza Otoñal” and Café Sabor Crema de Avellana from

SF Bay Coffee

are for sale at all

Costco México

branches

and on the

Rappi

and

Cornershop

platforms

.

Source: elparis

All life articles on 2020-10-30

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.