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During corona lockdown: Lidl messes with hamster buyers - the network reacts indignantly

2020-11-06T04:38:53.385Z


As in the first lockdown, “hamster purchases” are currently noticeable in supermarkets. The discounter Lidl has now made a statement - and outraged many customers.


As in the first lockdown, “hamster purchases” are currently noticeable in supermarkets.

The discounter Lidl has now made a statement - and outraged many customers.

  • Even during the first lockdown, there were hamster purchases nationwide.

    Toilet paper in particular became scarce.

  • Even in the second lockdown - the "lockdown light" - the supermarkets and discounters report renewed hamster purchases.

  • Lidl became particularly creative and posted an appeal on Instagram that amused or annoyed customers.

Neckarsulm - Already at the beginning of the year they caused

customers

to laugh and shake their heads on the one hand, but also to

annoy them

on the other hand

: the

hamster purchases

.

Above all,

toilet paper

and pasta became

scarce

during the

first lockdown

, and after a few weeks amateur bakers could no longer find any yeast.

“Please only take one pack,” read the signs on the shelves in some

supermarkets

and

discounters

.

And also in the second corona wave, especially in the

“lockdown light”

, the phenomenon becomes apparent again.

The

discounter Lidl has

now responded via a social media channel with an

appeal

to its customers - and divides them into two camps.

Some express themselves with humor, while others are

outraged

.

During the second Corona wave: Lidl messes with hamster buyers - "Unfortunately we have to stay outside"

"Against the background of the

current situation

, we are unfortunately forced to

adapt

our

door policy

," writes Lidl on his

Instagram account

.

Over 612,000 users follow the discounter via its social media profile.

Lidl posts a photo of a

hamster

that has been crossed out

to accompany the post

.

“Unfortunately, we have to stay outside”, is emblazoned above the hamster - similar to what customers know from stickers with dogs.

Check out this post on Instagram

Against the background of the current situation 🙃 we are unfortunately forced to adjust our door policy a little.

😂 Our goal is to be there for everyone equally 😍 and we can only do that if everyone thinks of their fellow human beings ✌️ and not just of themselves.

👍 When you next visit your Lidl store, please remember to only buy what you really need.

We're not running away from you.

😂 # Hamsters have to stay outside #SorryNotSorry #BuyOnlyWhatYou need

A post shared by Lidl Germany (@lidlde) on Nov 2, 2020 at 9:32 am PST

"Our

goal

is to be there for everyone equally and we can only do that if everyone

thinks of

their

fellow human beings

and not just of themselves,"

continues the discounter's

appeal

.

A few smileys that were hidden in the message loosen up the serious message.

During the second corona wave: Lidl messes with hamster buyers - the network reacts from amused to angry

This is how some

Instagram users

react

with a laugh.

"So my hamster named Yarrak is no longer allowed to go shopping?" Asks a user, not being taken seriously and

"no power to the hamsters,"

comments another laughing.

A lady demands a

poster

with the depicted hamster "it shouldn't be overlooked!"

During the second Corona wave: Lidl messes with hamster buyers - users react indignantly "is it still?"

Other users see the

discounter's

appeal

more seriously

.

“People can buy what they want.

Nobody cares how much and what.

There must be a Lidl

make head

, how to get the goods in sufficient quantity ran, "is a comment.

"Where do I live?

Do I have to be told what to buy?

Is it still going? ”A user outraged.

Lidl

then explains: "Basically, we appeal to each

individual

to

deal

responsibly with the current

situation

[...]."

During the second corona wave: Aldi Nord appeals to hamster buyers with stick figures

Discounter competitor Aldi Nord also offered its

followers

on

Instagram

a post with a relaxed but serious

message

in the tense situation - in the form of a stick figure.

"This is Paul.

Paul goes to Aldi Nord to

buy

toilet paper

.

Paul only buys as much as he needs.

Paul is

considerate

of others.

Paul is smart.

Be like Paul, ”is the message.

Check out this post on Instagram

Paul shows you how: Be considerate and only buy in the quantities you really need.

🙌 💙 #Go togetherEverything #aldinord

A post shared by ALDI Nord (@aldinord) on Oct 23, 2020 at 9:02 am PDT

“Everything works together,” is the

message

from

Aldi Süd

on

social networks

.

"Everything for daily needs, everything in stock, everything according to the hygiene plan." Apparently, the discounter is directing its message to hamster buyers and thus trying

to prevent

panic buying

in advance.

(

lif)

List of rubric lists: © picture alliance / Helmut Fohringer / APA / dpa

Source: merkur

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