Metro is a popular contact point for business people and the self-employed.
During the corona lockdown, the wholesaler decides to take a special step.
Metro Deutschland
is
changing its business model
during the
Corona lockdown
*
.
The
wholesaler
no longer opens its doors only to
traders
and other
self-employed
.
Instead, private individuals can now also
shop
at
Metro
.
However, the measure only affects
NRW
.
The
retail trade
should be relieved.
In addition, the
minimum distances are
easier to keep.
Düsseldorf -
Metro
is the best known wholesaler in Germany for food in excess of the usual commercial quantities.
However,
the assortment has
long since ceased to be limited to
food in XXL format
, but also consumer goods from the non-food sector.
This includes household appliances, clothing and kitchen appliances.
The
chain is generally not accessible to
normal
consumers
.
Usually only traders and other self-employed persons in possession of a corresponding card have the opportunity to stock up on utensils at Metro.
Metro: Because of Corona, not only traders are allowed to buy from wholesalers
However, this maxim has been
deviated
from due to
Corona *
: The trading company, whose predecessor was founded in Essen in the 1960s, is also opening its range to everyone else.
The catch: The measure currently only affects the "domestic" state of
North Rhine-Westphalia
, where the main headquarters in Düsseldorf is also located.
Another reason: Apart from the fact that the “home base” is in North Rhine-Westphalia, it is also the most populous federal state.
Lots of space, a wide range, maximum hygiene and thus reliable shopping opportunities for the region: from Tuesday our 18 METRO wholesale stores in North Rhine-Westphalia will open to everyone!
The basis is the change in use of the state of North Rhine-Westphalia, the opening is initially until Nov. 30 / kw pic.twitter.com/eLNrpB80yo
- METRO Germany (@METRO_DE) October 31, 2020
Now
all residents can shop
in the
18 Metro branches
without showing a customer card.
The campaign will run until the end of the month (November 30th) and should relieve the retail trade.
The wholesaler justifies its decision to open up to private customers with "rectifying the number of customers in the run-up to Christmas".
Metro measure in NRW: Solidarity action or rather means to an end?
However, there is a aftertaste: The retail trade is likely to be skeptical of the offer: After all, due to the
Corona lockdown
at Metro, many traders will disappear - this inevitably results in a
loss of sales
.
The expansion to private customers should therefore be a measure to counteract this.
The goods giant is repeatedly confronted with accusations that it is serving private customers and thus attacking the sales model of retailers.
In addition, due to the pandemic, many companies are threatened with bankruptcy anyway.
In spring, the company opened
its department stores in North
Rhine-Westphalia
to
all shoppers
due to the
Corona crisis
.
But it did not stop there: in
Mecklenburg-Western Pomerania
,
too
, the Metro offers were available to everyone.
In Austria, Metro even opened all branches nationwide - also because the minimum clearances are easier to maintain in large department stores than in conventional supermarkets:
Identical types of fruit and vegetables are often sold at different prices in the supermarket.
But why is it like that with Aldi, Rewe, Edeka and Co.?
Consumer advocates criticize the tricks of the supermarkets.
(PF) * Merkur.de is an offer from the Ippen Digital Network