Fashion and sustainability, the pandemic accelerates the revolution? - Lifestyle

Sustainability means "

and the world in general, the message of sustainability cannot ignore its social value. We Italians are our fantastic craftsmen, we are among the first industrial sectors to have reduced by 16% in a year the number of undocumented workers and we are about to publish an in-depth study on the condition of workers in the fashion industry in Italy and in the world "says

.

"What Armani told WWD (Women's wear daily) is fundamental:" we have to slow down.

It's true we need to rethink the system, slow down a bit, be closer to our fashion community, to consumers, not to overdo the anticipation of the seasons, to be more connected to the real world, and to real people ... ". Fashion comes to terms with the pandemic and with the need already present before and now decidedly accelerated to become sustainable, in environmental and social terms. The theme is at the center of

, a 9-episode long podcast, released once a week. week starting from 6 November and available on all platforms and on the Fiscatech website, and conducted by Valentina Malfa, journalist specializing in the fashion sector.

believes that "sustainability is above all a mental attitude, a philosophy, not a marketing project, not a designer's intuition. Sustainability does not belong to the individual, but to the community, for example to a company, which is a community in itself. I think that sustainability must be part of our daily lives, of our companies and as regards fashion, it

, respecting the planet in we live in and future generations ".

motto

is:

, because it is important to give shape to dreams with concrete projects, otherwise they get stuck in the clouds. Every day I work on projects that increase

, which transform the generational conflict in an opportunity to achieve a

, the planet and our impact on them, a world where beauty dominates, and when beauty dominates we can only do positive things ".

"Covid-19 is an accelerator of change - observes Alessandro Morini, President of Fiscatech - and the world of the fashion industries must focus on

and opportunity for a new

In the silence of the pandemic, our companies are working on R&D (research and development) destined to mark the affirmation of new materials in the perspective of a new circular economy ". Andrea Crespi (eurojersey and president of the sustainability committee of the Italian fashion system)" My desire, from here at the age of five, it is from an ethical and social point of view that there is more love, more inclusiveness.

From the point of view of our core business, the most important value is undoubtedly a sustainability understood as longevity ...

, otherwise we will get nowhere: the term sustainable comes from the

, from the key that makes the longer, longer lasting sound ... here,

".

Giulio Bonazzi, Aquafil president who works in research to obtain nylon of vegetable origin:" If we have spent all this money to make the world what it is now, with all its mistakes, we would have to spend the same amount of money, effort, energy, studies and intellect to remedy those mistakes and make the world better.

For me, sustainability really means changing the world. "

: biodegradable, intelligent and ultra-performing. From the use of corn to recycled plastic, fiber optic inserts, sensors and graphene. And then antibacterial, self-cleaning, perfumed, relaxing fabrics that detect health parameters, thermoregulators, that change color, functional fashion.

"Addressed to an international audience - observes Carlotta Pignatti Costamagna, President of the Pellan Italia Group of which Fiscatech is part - the series celebrates the theme of sustainability in the made in Italy of materials (

). With a dedicated focus on the R&D sectors of companies. The best response that Italy can and must give in the battle against COVID-19 " .