Without conveying superiority (hey, this-country), without stressing (yes, it's you, Tal) and without trying to steal the show by force (well, obviously it helped), Ido Rosenblum burns the screen
Ido Rosenblum
Photography:
Negro guy and rival Payne
So what do you give on TV on a Sunday night, I asked myself, and started fidgeting.
On Channel 12, Yonit Levy finished the news and broadcast the broadcast to "The Singer in a Mask."
"What, Ido Rosenblum again?", I said to myself, and sat down in a panic on the sign.
The TV jumped a channel and stopped on here 11. Ido Rosenblum is just directing "The Pursuit."
So how did it happen that Ido Rosenblum took over Israeli prime-time?
How did he manage to move so quickly from the status of a multidisciplinary talent, who invented international formats and played a lead role in the series he created, to a leading presenter of the country's entertainment broadcasters?
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This is not the first time programs under his leadership have clashed with each other.
After all, he simultaneously does "The Singer in a Mask," "The Chase," "School of Music," "The Silver Taxi" and "A Wedding at First Sight," serving the masses money, fame or intimacy with charisma and a sense of humor.
Rosenblum is the company's facilitator.
That is, if Guy Zo-Eretz as a reality presenter enjoys deceiving competitors or conveying a sense of superiority over them (especially in "Survival"), then Rosenblum will almost hint at winking at answers in "Money Taxi", joking about mistakes and always trying to lighten the competitive atmosphere.
In contrast, for example, to the stressful and suspenseful feeling that Erez Tal creates among confused competitors when he hosts a trivia show.
"She was there in 95% of the answer, and I, the exclusive format importer, confirm the answer," Rosenblum reassured last night (Sunday) in "The Chase," a contestant who completely distorted the IDF Spokesman's name in her answer.
He has the ability to conduct a witty and amusing small-talk with a pickle in disguise, with a kid from "School of Music" or with someone who insists that "Adorned with Your Forehead" is Arik Einstein's worst song.
"Did you come to a fight with people who play a game? I do not understand you. I have the roulette button that moves to the hard questions," he replied with a malicious smile.
Rosenblum, however, is not one to provoke controversy.
He is not annoying, does not sweat from effort, and is able to lead an entire broadcast without trying to steal the show.
Yes, Asi helped, referring to you.
Rosenblum is a charming man with red laces in his shoes, who hosts the most popular show in the country, "The Singer in a Mask," with a tie and a shirt outside his pants.
The wild, unshaven look gives him a "bad boy" style, but not too much, because we have not forgotten that he is married to the national news presenter.
The relationship with her hovers over him.
And he himself would be happy to play the game, mention it again and again, talk about it but actually say nothing.
Last night, for example, when someone in "The Chase" told about her fondness for American politics, he responded enthusiastically "I have one like this at home," and quickly passed on a topic.
So Rosenblum is less robotic than the Zoe-Eretz Valley, more considerate of Massey Ezer and more handsome than Tzvika Hadar.
He is a kind of improved Yaron Rubinsky, who comes in a family version, accessible and pleasant.
The ratings are not lying, the offers are flowing so he is getting more and more plans.
But at the same time he also burns himself.
Because how much can you see the same face over and over on TV?
Why who is he?
yonit Levi?
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Last week it became known that the broadcasting corporation had decided to give it up as the host of "The Pursuit" after five successful seasons.
Rosenblum has exhausted himself for them, certainly in light of the fact that he has become identified with the rival channel.
Because if you are struggling with yourself over a rating, then a problem may arise.
And if you missed it, not bad, tonight Ido Rosenblum is on TV again.
"The Singer in the Mask," Rainbow, 9:30 p.m .; "The Chase," here, 9:15 p.m.