Private radios are sounding the alarm bells.
In the first half of the year, the media's turnover had already contracted by 20%.
The summer season was good but the re-containment caused a relapse of more than 20% in November.
"
Today, we estimate that the loss of advertising turnover will be at least 100 million over the year 2020
", warns Régis Ravanas, the president of the Radio Bureau, a union that brings together the private groups Lagardère (Europe 1, RFM, Virgin Radio), M6 (RTL, RTL2, Fun Radio), NextRadioTV (RMC, BFM Business) and NRJ Group (NRJ, Nostalgie, Chérie FM, Rire et Chansons).
Knowing that the market, overall, reaches around 700 million euros.
650 million royalty
The State has indeed released a broadcasting loan of 30 million euros, but it is far from covering the drop in resources.
"
We would like this aid to be renewed in order to help us hold out
."
Because, for private radios, the shock is violent.
“We are a fixed cost industry, our costs are
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