Anti-rap video: Edeka targets Aldi, Lidl and Rewe

Edeka has started a new training campaign.

The discounter Aldi, Lidl and Rewe disses.

In addition, the industry leader is calling for the end of an era.

• Edeka *

  wants to end the advertising rap era of the German discounter industry with a new video.

• The message is: "

  Hip-Hop

  has cashed in enough".

• With the campaign, the industry leader is targeting competitors such as Aldi *,

  Lidl

  and

  Rewe

  .

Kassel - "Hip-Hop has cashed in enough".

With this sentence

wants to end

the advertising rap era of the German discounter industry in one fell swoop.

Because whether Aldi, Lidl and Rewe * *: German Discounters for years to supposedly cool staged

-

in their advertising.

But that should be over now - at least if it comes to

.

With a new anti-rap video: Edeka disses Aldi, Lidl and Rewe

The industry leader conveys this message in the self-titled “last advertising

” - with the help of the well-known German rapper

.

The 26-year-old Berliner released his fourth album "Exot" this summer.

However,

does not only

want to

use the video to

the end of the German

.

It is also part of the new

training campaign.

For this reason, too, Luciano will probably play in the video.

Check out this post on Instagram

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Because the rapper is known to potential

young

employees

thanks to numerous top ten singles and TV appearances

.

Luciano currently has 1.5 million

followers and around one million

subscribers.

Edeka: Luciano and Nico Hüls play in the advertising video

The

comes in a very unconventional style: In four minutes and many quick cuts, it tells an “unbelievable story in a documentary style - with a surprising twist, of course.

+

In his new video, Edeka shows a clear stance on the subject of "advertising rap".

© Edeka

Another friend of the

scene

appears in the video

: Nico Hüls.

He is editor-in-chief of the hip-hop magazine "Backspin".

Together with Luciano, he makes it clear: hip-hop has cashed in enough.

Now it's the

turn of

the new

trainees!

The

can now be seen on the Edeka campaign page and on the online video platform Youtube.

At the same time, it will be

shown

on

social media channels, among others

.

(Jan-Frederik Wendt)

List of rubric lists: © EDEKA