The market for automatic coffee machines is growing in Italy.
In the last year that of domestic appliances has risen by 6%, driven by the e-commerce channel, which records a + 42.5% compared to a year ago.
In this context, which sees a 10% growth in value in the retail segment in 2020, portioned, capsules and machines remain among the most dynamic in the world of coffee.
It is in this scenario that the latest Lavazza novelty enters the market, Lavazza A Modo Mio Smeg, the new espresso machine born from the partnership between two excellences of Made in Italy, which enters the 'Premium' segment of the sector with the goal of offering a 'beautiful espresso'.
The latest addition to the A Modo Mio family, available in the three colors red, black and cream, was born from the collaboration between two brands that represent Italian excellence in design and innovation in the world.
A machine that combines "design, advanced technologies and product quality, to have a coffee as well as a bar and a piece of furniture at home" thanks to the lines designed in collaboration with Matteo Bazzicalupo and Raffaella Mangiarotti of deepdesign.
The new machine features an easy and intuitive interface that, with a single touch, allows you to choose between a traditional or long espresso, while the A Modo Mio system ensures "the selection of blends, the weight of coffee in each capsule, the right water pressure, temperature and slow extraction ".
Furthermore, an alert system that communicates directly with those who use it ensures simple daily maintenance.
In collaboration with:
Lavazza SpA