Aldi shocks the entire discounter industry with a new price push.
Competitors such as Rewe and Lidl are looking forward to ongoing negotiations from Aldi.
Aldi * shocks with a new
price
push.
The discounter giant is negotiating new
banana prices
with suppliers
.
Competitors like Lidl * and Rewe * are looking forward to the negotiations.
Kassel -
Aldi
is one of the most important buyers of the banana industry in
Germany
.
Now the
discounter giant is
putting a lot of pressure on pricing.
Aldi wants to
lower
the
banana price
by six cents in 2021.
This reports food newspaper.net.
Aldi shocked competitors like
Lidl
and
Rewe
with the price push
.
The discounters are in the middle of price negotiations with various manufacturers.
Aldi wants to lower the banana price - competitors like Lidl and Rewe are looking at negotiations
The
Aldi
plan is: A box with 18 kilos of
bananas
should cost an average of only 11.33 euros, writes the British industry service "Banana Link".
Apparently, it is not only the
middlemen
who are annoyed about the new
banana
price requests from
Aldi
.
Competitors like
Lidl
and
Rewe are also
looking tense at the ongoing negotiations.
+
Aldi could cut banana prices next year.
© Jens Büttner / dpa
If
Aldi
can lower the banana price, Lidl, Rewe and Co. will have to follow suit.
According to "Banana Link", the price of bananas per box (18 kilograms on average) in 2020 was 12.41 euros.
Aldi talks to suppliers about banana offers
Aldi
emphasizes to the industry service "Lebensmittel Zeitung" that one
talks
to
suppliers
about offers and uses fixed "
tendering processes
".
These offers would be “
calculated
exclusively by the
supplier
without our specifications
”.
In other words: the
prices
are based on the market and not on the wishes.
Bananas
are particularly popular with
athletes
as a quick source of energy.
Because the
fruit
contains a lot of fructose.
Bananas
are high in potassium.
They also contain magnesium and vitamin B6.
The latter plays an important role in protein metabolism.
Potassium, on the other hand, is essential for muscles, nerves and the heart.
Only recently had Aldi caused a stir.
The discounter giant had introduced drastic corona rules.
(Jan-Frederik Wendt)
* hna.de is part of the nationwide Ippen-Digital editorial network.
