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France Inter at the highest

2020-11-20T03:13:12.867Z

France Inter, France Info and France Bleu achieved the best audience growth for the start of the school year.



Radio France places three of its stations in the forefront of audience growth.

The audience measurement carried out by Médiamétrie for the months of September and October 2020, crowns France Inter the number one radio station in France both in terms of cumulative audience with 12.5% ​​and audience share with 13.3%.

The station gains nearly 440,000 listeners in one year.

“I am very happy with this success which gives us great responsibility.

This is the result of brick by brick construction for 6 years.

Listeners need trusted and pluralistic information, about culture, science and discovery, ”explains Laurence Bloch, director of the station.

France Info also jumped to 8.8% of cumulative audience, again 554,000 new listeners listening to the news station continuously.

“It's the best comeback for 13 years.

When there is a lot of information about the Covid and the American elections, you have to be good on the wave, ”underlines Vincent Giret, director of France Info.

Finally, after several years of scarcity, France Bleu is straightening its head and gaining 0.3% of cumulative audience to 6.3%.

Finally, France Culture, with 3% of cumulative audience, is at its highest with a gain of 0.1 point.

France Bleu is back ahead of RMC, which has fallen sharply from 6.8% last year to 6.1% this season.

The departure of Jean-Jacques Bourdin from the morning (he keeps the political interview of 8:30 am) and his replacement by Apolline de Malherbe clearly weighed in the results.

For its part, Europe 1 saw its cumulative audience drop a further 0.3 point to 4.9%.

But the station is reassured by noting that its audience share remains stable at 4.1%.

This means that the Lagardère group station is still losing listeners but those who stay listen to it longer.

“The repositioning on our core target, the CSP + is working.

The audience share increases by 20% on this target ”explains Constance Benqué, President of the News division of Lagardère.

The arrival of Patrick Cohen on the information section of noon brought the better, but the morning still fishing.

"We are going to strengthen our morning" loose Constance Benqué.

RTL, for its part, fell in cumulative audience (-0.3 point to 11.1%) but increased in audience share (+0.1 point) to 12.7%.

“This is RTL's second best return to the school year in terms of audience share,” said Régis Ravanas, managing director of audio activities for the M6 ​​group.

The morning show of Yves Clavi, the programs of Julien Courbet and Pascale Praud are doing well but we note a weakness on the 6 p.m. to 8 p.m. of Thomas Sotto.

Fall of radio media

Beyond individual performances, the most worrying is the decline of radio media in general.

This media has lost more than 620,000 listeners in one year.

The first confinement (from March to May) and the curfew (in October) have changed the consumption habits of listeners.

Almost 40% of listening takes place while on the move and more particularly in the car when traveling to work.

This media suffered during the Covid crisis while the TV and digital press audiences have increased a lot.

Ranking

France Inter: 12.5% ​​AC and 13.3% PDA

RTL: 11.1% AC and 12.7% PDA

NRJ: 9.2% AC and 6.2% PDA

France Info: 8.8% AC and 4.4% PDA

France Bleu: 6.3% AC and 5.9% PDA

RMC: 6.1% AC and 5.4% PDA

Europe 1: 4.9% AC and 4.1% PDA

Source: lefigaro

All life articles on 2020-11-20

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