"I take this opportunity to remind my friend Bernard Sabbah that we are being filmed so we see him making a
noise
when he groans!
A few days ago, Julien Courbet, hilarious, called his "negotiator" to order.
And for good reason.
Since November 2, the host and his band have landed on M 6 with a filmed version of “It can happen to you”, his RTL program derived from “Without any doubt” where he defends consumers.
This immense success of the station is now broadcast simultaneously on radio and television from Monday to Friday.
In lack of direct, the chain carried out a simple calculation: this emission must be able to boost the mornings of M 6 which vegetate with reruns in series.
For now, the effect remains limited.
165,000 viewers for the part common to the two antennas from 10 am to 11:30 am and 3.7% of the public, and 297,000 or 3.3% of audience share for the remainder, only offered on television.
When 1.3 million people listen to Courbet on RTL.
"It's + 50% compared to
Desperate Housewives
which was broadcast in this place since the start of the school year," recalls a spokesperson for the group, reassured by increasing audiences.
"We take advantage of mutual talents"
M 6 is far from being the only channel to bet on these double broadcasts.
"Apolline Matin", "les Grandes Gueules" or the interview with Jean-Jacques Bourdin from the RMC station, are repeated on the channels RMC Découverte, RMC Story or BFMTV.
The morning shows of France Bleu are deployed on France 3. And the Franceinfo channel is increasing the number of joint meetings with the radio of the same name.
“Of course this is a good strategy, the question is why RTL did not get started sooner and why NRJ or France Inter are not doing it yet!
A competitor smiles.
For the first time live and daily on television, @courbet_julien, surrounded by lawyers and experts, will do everything to solve your problems.
📅 From Monday at 10.05 #CPVA pic.twitter.com/CjBrb7V8KJ
- M6 (@ M6) October 31, 2020
Nicolas de Tavernost, the big boss of RTL and M 6, is sure of his luck.
“RTL is stronger in a group than alone.
This operation will allow both M 6 and RTL to expand its audience.
", Assures the one who multiplies the synergies between the two media since their acquisition in the fall of 2017." We take advantage of mutual talents.
Ophélie Meunier, Karine Le Marchand and Cyril Lignac are now on the radio.
Conversely Martial You, Alba Ventura or Cyprien Cini intervene on our channels.
It's beneficial for everyone, ”adds Nicolas de Tavernost, who dreams of having all his hosts under a single RTL / M 6 contract. This is the case for Julien Courbet but not for Laurent Ruquier who is on France 2 or Yves Calvi on Canal +.
With "It can happen to you", M 6 has turned a corner.
She invested heavy sums to equip Courbet's studio and reporters with cameras.
The operation will be profitable if the show is established over time.
“We take our time.
We will take stock in the spring, looking at the effects for the two media, ”promises the CEO.
Because the risk is to undress Paul to dress Jacques.
This was the case for RMC, whose audiences have fallen dramatically over the past three years as its shows broke television records.
"Opposing radio and television is a rearguard fight"
“Putting Bourdin on BFMTV was one way of having the 2007 presidential candidates. They snubbed the news channels but since they were on RMC, we took advantage of it.
It considerably helped nascent BFMTV to become essential, ”recalls Frank Lanoux, former emblematic boss of RMC, who has no regrets.
“Our job is to produce content with sound and image so that people can watch it on all media.
Opposing radio and television is a rearguard fight, ”he explains.
Over time, will radio lose out?
For now, France Info proves that it is not.
"RTL 2 is very advantaged by the arrival of its morning show,
the Double Expresso,
broadcast at the same time on W 9", assures Nicolas de Tavernost.
And on the advertising side, a viewer always brings in more money than a listener.
"But this is to forget that television costs more to produce than radio and that salaries are higher", proclaims a big name in the audiovisual sector.
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The equation is complex, but essential for some.
"Without an alliance with a TV channel, and rather an info channel, the radios will sink," warns, categorically, a television figure.
A scenario envisaged by Vincent Bolloré, boss of the Canal group, who would like a merger between his channel CNews and Europe 1, owned by the Lagardère group.