Black Friday 2020: What are the most popular offers in Germany?

Which products are particularly popular on Black Friday 2020 in Germany?

A study reveals the bestsellers.

Dealers attract customers with discount promotions. 

• On

  November 27, 2020

  goes

  Black Friday

  in the next round.

• A

  study

  now shows which

  products

  are particularly popular

  with Germans on

  Black Friday

  .

• There is a clear

  trend

  for

  Black Friday 2020

  .

Update on Thursday, November 17, 2020, at 6:28 a.m .:

Bargain hunters are in the starting blocks.

Officially the

on

.

But many retailers are starting their

in advance

and want to drive sales this year even higher.

At

, the

starts

between November 26th and runs until December 19th.

, on the other hand, started “Black November”.

It is uncertain whether these campaigns will really get customers to

spend

more

, or consumers simply staggered and not all at once.

Customers should also be careful that the amount of

can fluctuate widely.

It is likely that prices

will drop significantly

on

itself.

This year, too, it is likely that

electronics

and

again be at the top of consumers' wish lists.

Bestsellers on Black Friday 2020: The hunt for the best bargains is imminent

First report on Tuesday, November 17th, 2020 at 12:16 p.m.

Kassel - The hunt for the bargains is about to kick off.

The

for consumers once again means searching for the best deals for traders it means big business.

Consumers spent

almost

on the weekend from

.

That means an increase of 29.17 percent compared to 2018. In 2020, a further increase in spending is to be expected on Black Friday - despite the corona pandemic *.

Black Friday bestsellers: Electronics products are very popular with customers

particular

has numerous offers to offer during “Cyber ​​Week”.

However, not all the great deals on Amazon and Co. are worthwhile on Black Friday.

Bargain hunters often have to watch out for price traps on Black Friday.

Vendors often give the

.

The actual market value in many online shops, however, is well below the RRP - an enormous price reduction is suggested, but in fact does not exist.

Users on Twitter deal with this topic with a lot of humor and a pinch of irony, as the following article illustrates:

Soon it will be that time again #BlackFriday pic.twitter.com/YUuBTOzIsb

- Gönny Knoxville (@Goennjamin) November 16, 2020

Nevertheless, consumers can

look forward to many real bargains

on

.

In particular, the

items has increased enormously in recent years, as a

the consumer forum “mydealz”

now

shows.

You have

deciphered

the

and examined over 14 million transactions from the two years.

Black Friday bestsellers: smartphones, fashion and game consoles are in demand

According to the

,

one in three consumers (34.65 percent) who shopped online showed an interest in

on the

in the past two years

.

The main focus was on smartphones, televisions, notebooks, headphones and smart home products.

A trend can be seen here.

While in the week of Black Friday 2018 a good 24.04 percent of consumers were hunting for discounts on electronic products, this interest increased to 30.68 percent in the following year.

+

A new study on the most popular Black Friday offers surprises with a detail.

© BlackFriday.de

Fashion and gaming items: Black Friday 2020 bestsellers

In second and third place among the bestsellers on Black Friday weekend in 2018 and 2019 are

(15.68 percent) as well as

(13.67 percent).

Here, too, a trend is emerging.

While 17.35 percent of consumers were interested in fashion in the Black Friday week of 2018, this dropped to 11.91 percent in 2019.

The gaming product group recorded a similarly drastic decline.

In 2018, 16.87 percent of consumers were interested in video games and game consoles, in 2019 only 9.32 percent.

However, this interest could

rise again in

2020 with the

.

Black Friday study reveals interest in furniture and household items

And the rest?

According to the

by “mydealz”,

6.4 percent of

interested in

on

in the past two years

.

In fifth place in the ranking of Black Friday bestsellers,

follow

with 3.22 percent.

The top ten is complemented by cosmetics and drugstore items (sixth place, 3.05 percent), toys (seventh place, 3.01 percent), travel (eighth place, 2.97 percent), sports and outdoor products (place nine, 2.39 percent) as well as DSL and mobile phone contracts (tenth place, 2.13 percent).

Study on bestsellers on Black Friday: result on toys surprised

Above all, the

surprising

, as these are actually one of the best sellers shortly before Christmas.

In particular, Playmobil products have been

reduced rapidly

in recent years on Amazon in the

.

But: Here the trend is clearly pointing upwards.

The

shows that 2.75 percent of

interested in toys in Black Friday week 2018, compared to 3.7 percent in 2019.

It remains to be seen whether this trend will also be confirmed in 2020.

+

The infographic on Black Friday's bestsellers clearly shows that electronics products are very popular with Germans.

© 6Minutes Media GmbH

New study surprised - these are the bestsellers on Black Friday

The remaining

are in the study in leisure and events (eleventh place, 2.1 percent), financial products (twelfth place, 1.81 percent), garden products (13th place, 0.84 percent), streaming services such as Netflix (14th place, 0.77 percent) and accessories for cars and motorcycles (15th place, 0.51 percent).

The remaining 6.79 percent of consumers fall under miscellaneous.

Conclusion:

Lively interest in

can also be expected

on

.

It is not for nothing that Amazon always lures in “Cyber ​​Week” with offers for in-house entertainment electronics such as Amazon Echo, Fire TV or Kindle tablets.

The time has come on November 27, 2020.

Then the whistle for the next Black Friday will sound.

(Nico Scheck)

List of rubric lists: © Cris Faga / dpa