The economic difficulties of free online information sites are leading to a new consolidation movement.
BuzzFeed announced Thursday night that it would take control of its competitor HuffPost.
The latter, which was acquired by the media group AOL in 2011 for $ 315 million, had itself passed into the fold of the American telecoms group Verizon when it acquired AOL in 2015. The terms of the transaction did not not been disclosed, but, at the end of the operation, Verizon will take a minority stake in the new set.
The American operator Verizon offers the BlueJeans videoconferencing solution
BuzzFeed and HuffPost together, they are two of the most visible “pure players” in the digital economy who will now join in common cause.
Today larger in size than HuffPost, BuzzFeed, created in 2006 in New York by Jonah Peretti, was initially built as an entertainment medium whose traffic came mainly from social networks.
The site then gradually converted to "journalism
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