If you want to please Roselyne Bachelot, don't say "click and collect", but "click and take".
And if you don't want to anger her, then don't talk about Amazon, but about the digital platform.
Even if she failed to convince the Prime Minister to leave bookstores open during the lockdown, the Minister of Culture continues to defend them tooth and nail.
This Friday, she went to visit Place des libraires, an online sales site housed in the floors of a quiet building in Montrouge (Hauts-de-Seine), which brings together some 800 independent establishments, whose activity has exploded since the second seal of the country.
Orders that allow book sellers to stand up while waiting for the reopening of small businesses.
When will bookstores be able to welcome people again?
Roselyne Bachelot responds with a pirouette: “It will depend on the health situation, and it is the President of the Republic who will announce it.
"This is good, the pandemic is receding and Emmanuel Macron speaks Tuesday evening ... In the meantime, even if the minister declares herself intrinsically attached to her bookstore, she wants to know everything about" click and take ".
And even open your own account.
Containment and culture: in the turmoil, Roselyne Bachelot is fighting
“While we register between 3 and 4,000 orders per day in normal times, we are at 40,000 with confinement,” underlines Stéphane Michalon, responsible for the development of Placedeslibraires.fr.
He specifies that the cost of membership for a professional is 150 euros per year, and that's it, since the customer pays for his purchases directly at the bookstore.
This explosion of “click and collect” is obviously good news, because it brings in turnover and also new customers.
“But it is urgent that bookstores can reopen.
The teams are really exhausted by the management of these orders ”, insists Stéphane Michalon to the Minister.
"It's really easy", but ...
"The appetite for books is there and their sale continues", underlines Roselyne Bachelot, who hopes that the French will go en masse to buy in bookstores after the confinement.
For now, to order a book on the Internet from an independent pharmacy, all you have to do is open an account on a platform like Placedeslibraires.fr, but also Librairiesindependantes.com, or Lalibrairie.com.
You can then pick it up in store by staying on the doorstep, or have it sent to your home.
At the request of the Ministry of Culture, postage costs have been considerably reduced for professionals.
An attentive student, Roselyne Bachelot is following the advice of Stéphane Michalon to the letter this Friday to create an account on the Place des libraires site.
In the process, she ordered “I would go swimming in more rivers”, from “her friend” Philippe Labro, and “Crname, Baudelaire!
», By Jean Teulé, whom she will later pick up in the store.
"It's really easy", declares, delighted, the minister even if, she insists, "nothing beats the bookstore, which is a cultural place before being a business" and provides good advice.
Message received 5 out of 5 by the portal manager, who immediately suggested Dima Abdallah's beautiful novel, "Mauvaises Herbes".