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Where are the plus size models?

"Oils are good for headlines, marketing and to shut up"

The actor Neve Tzur wrote a powerful post about not being invited to march at the "Israeli Fashion Week" and bloggers and models of large sizes from the local industry joined him.

Plus size women are slowly succeeding in breaking the fashion industry's formidable beauty ideal, but what about men?

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• Ashley Graham

• Plus size

• Models

• Models

Doreen Elijah

Sunday, November 22, 2020, 12:50 p.m.

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In 2016, model Ashley Graham smashed an extra-thick glass ceiling - and starred on the covers of the coveted Sports Illustrated magazine.

Since then, models like Barbie Pereira have stolen the focus of AERIE's lingerie campaign, Ray Segev has set up the Juicy agency and Shai Zanko has brought us quite a bit of local respect in Asus' quick browsing.

That same year brought the discourse on changing the ideal of beauty to a boiling point.

More and more companies and fashion brands have cast large-scale models for campaigns and billboards, stretch marks have begun to gain a place of honor and belly fat is no longer always crammed into a sculpt or straightened with retouching software.

True, there is still a long way to go and reality is far from utopian, but plus-size models are already fully marching in it and at fashion weeks around the world.

In the case of full models?

It turns out that the road was not even paved.

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Watch: Jordan Wiesel and Meital Brunner in blue and white shopping in Tel Aviv

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To the full article

Ashley Graham continues to lead a change in the ideal of beauty (photos for adittionelle)

Let's go back to 2016 for a moment again, the year when the New York IMG agency signed with cheers and publicity the first plus-size model - Zack Miko. Comedian, musician and blogger who became a full-time model. Unfortunately, a quick Google search with the phrase: male plus size model offers mostly very attractive pictures of Miko.Maybe also a subversive and lonely production published in THE CUT magazine. And ... it's. In short, while we go and see full women taking place in the fashion world (and yes, the pun here is intentional), men work behind the scenes At best, or compromising on a wide basic shirt at worst

, that is, all this was true until last Wednesday, with the rather spontaneous announcement of the opening of the Israeli Fashion Week produced by Tehila Shamir and Tal Beznos. The excited communiqué was accompanied by a list of model names that included Itai Turg. Mann, Shai Gavso, Jordi, Dean Miroshnikov, Asi Buzaglo, Omar Miller and even Shlomi Shaban. What do they all have in common? Well, they look great, maintain popular social pillars, but also share almost the same size of pants. For their ability to generate a lot of likes and buzz, and they certainly succeeded - albeit from the best direction

Unexpectedly there is.

Or maybe actually the most yes?

Plus-size model Zack Miko for Dolce & Gabbana's campaign (Photo: Official Website)

It started with a pioneering post by the actor, plus-size model and stylist

, which managed to spark a discourse that to this day many men have feared.

In the same post, he criticized the exclusion of men in large sizes from the stage and continued to criticize the fashion industry as a man in XXXL size alongside labels of full men such as: Neve Tzur, Dudu Cohen, Rani Rahav, Ben Yossifovich and more and the hashtag #No_Dress_I.

"While fashion companies close every Monday and Thursday here in Israel, they continue to refuse to give a stage to men in large sizes. Tag and share men in large sizes and help us bring about change," he wrote in the post.

Neve Tzur, a respected actor and musician who holds an Instagram account with 72K, was one of the anchors who later shared Ural's post which was exposed to a larger and more diverse audience.

"Did you see me at the Israeli Fashion Week ??? No? Ah ... it's because I was not there. There were no fat men there, they did not prepare us what to wear," added Zur Bastori, who officially ignited the discussion on the matter.

In another story, Zur shared that he received many cubicle inquiries that shared difficult shopping experiences as full men, who don’t really see their representation on the runways, at the front of campaigns or in the variety offered by fashion chains.

The post of Neve Tzur that shook the network (official Instagram screenshot)

"The industry is afraid to touch it. It's still a taboo in the Israeli game and fashion world," Alush Ben-Shalom tells us.

"The stigma is that men are less possessive. Even in the world of culture it is easiest to cast full men for comedic roles, the sidekick or the maniac. No one will take us seriously. No one will cast us as a main character you can fall in love with, or identify with and no one thinks it makes sense to sell We have clothes. "

"I work in the industry long enough and am aware behind the scenes of the fashion world. So fashion week was announced, filmed the next day and I see it happening again. There is no male representation of my size again. The truth is that there was no full model either. Only people who can bring likes. And all that. Behind a blasting title of beauty ideal change. It drives me crazy. Because this industry is usually led by LGBT people.

Usually also oils.

I do not understand how they agree to give it a hand.

Work in an industry that does not represent them?

To work with a company that does not see them as potential customers at all and excludes them from a basic shopping experience? ".

"

It is amazing to me that an actor with 70 or so thousand followers and the Ophir Award did not lead any campaign today.

And until he said something, no one talked about it.

Women have awareness, the market understood them and understood the demand.

In all the fashion productions I did, I borrowed clothes from Naomi Plus, Queen Size and Harness.

There are women here who lead the field. "

The video by Uriel Alush Ben-Shalom

View this post on Instagram

A post shared by Orel Alloushe Ben shalom (@orelalloushebenshalom)

Why do you think the situation in women is different?

"Women are always groundbreaking. It's not so sexy or masculine to mess around with looks, fat percentages or fashion trends. Nor does everyone have the desire and ability to shop online or rummage in very specific stores. We do not have the authority at all to squint in the direction of Zara, Castro and Renoir. "Or even Fox who campaigned for acceptance of the different without even having the right sizes or fabrics."

"Women somewhere have been more active in the field and have pushed for it a lot more. Today men still do not talk about it loud enough, except for a few individual influencers. And I am glad they do," adds one of the country's busiest plus-size

,

.

"Men are not expected to show weakness and vulnerability. There are a lot of men who are ashamed, who pull the shirt down. To be exposed it takes a lot of courage and for many of us it is the greatest fear."

"I can not understand it. Half of the men in the country weigh over 100 kilos and like them I have a hard time finding clothes. Certainly not in Israeli stores. I only see models with dice and understand that it is not going to look good on me. It is important to expose models like us in a reality where so many men Do not find themselves in the mall.We are used to finding solutions from abroad or compromising on basic items that you can get along with.

And it hurts.

Because it leaves the idea of ​​'should go on a diet' or my body is wrong. "

Avihu Gorzard

View this post on Instagram

A post shared by Avihu Gurzad ||

Avihu Gorzad (@avihu_g)

Oral, do you always use the word oil?

"I use it because oil is not a curse. I am fat, I am big and I celebrate it. We all have to do it. To love ourselves and also fix it is fine. But the main thing is that we feel good, that the soul will be happy and not be taught that there are only certain qualities possible. Get into them or my health is less normal. Understand, overseas Rihanna has broken conventions with her lingerie brand, while we are talking about normalization.

But just talking.

Celebrate at the expense of the full models and in the atmosphere of 'Say thank you at all for modeling'.

Oils are good for headlines, marketing and to shut up.

But in practice commercial companies do not see men like me as an interest or a marketing value.

It is at a level that even the measuring chambers do not fit my dimensions at all. "

Uriel Alush-Ben Shalom

View this post on Instagram

A post shared by Orel Alloushe Ben shalom (@orelalloushebenshalom)

Gorzad, who was recently signed to Ray Segev's modeling agency, also broke out like many of the models, in the traditional way of 2020. That is, on Instagram.

Millie Dan, a swimwear designer working under the "Sugarmama" brand, offered him his first modeling job and opened the door for him.

Next came a blazer campaign and invitations to short appearances on small shows and projects.

"Ray Cannon. And I believe we'll go ahead with it because there are full men here who look great. But, it's important for me to say that. Men like me never get the big projects. I still get comments that if I just change myself a little, I'll succeed." , He recounts and adds, almost incidentally the prolonged period of bullying he experienced against the background of his weight.

A period that is closely related to the perception of full men in society.

"That's why I fly on Ural and what he does. We met on set and he's one yeast and pushes forward. Today I aspire to be one of the pioneers in the field who will be able to bring it here."

"It's an issue that there are no clothes for these sizes,"

, "men's fashion is branded on thin people with a muscular body. We need to diversify in age, size, height and have a representation for everyone, fashion is our way of expressing ourselves. In agencies abroad I work In front of them I feel that there is actually a thirst for plus size models.

They are interested, but unfortunately, there are criteria there as well. "

Ray Segev, owner of Juicy Agency.

On the runway at Tel Aviv Fashion Week 2018 (Photo: PR)

Avihu, do you feel that body image is considered a more feminine occupation?

"Could be. I can only say that I once weighed 50 pounds less, training and dice and was not happy and certainly did not agree to take off a shirt. But yes, men have a tendency to turn a blind eye and not mess with it. Because you can order from Asus and eBay and there are brands like Adidas and Nike with a range Great. But in Castro, I go into the locker room and leave empty-handed. And sad that there is no room. I experience it every day. Going into the measuring booth and leaving empty-handed and insanely embarrassed. Even in the measuring booth you have no place. I must understand. Fashion companies, do not come earn money?".

The truth is, it is difficult to find an unequivocal answer to the gender gap in the fashion world.

Maybe ordinary women are just struggling for their place in society, so the plus size worlds were just another arena for the collection.

Perhaps this is also the greater presence of independent fashion designers and network influencers who have managed to turn curves into a legitimate image.

It could also be a simple economic matter.

Either way, the main argument is directed at men who are still afraid to bring the ideal of beauty and self-image into the masculine discourse, even among themselves.

Perhaps this is the fear of harming the percentage of masculinity, ostensibly.

With the exception of Ural and a few other influencers, it seems that until the last weekend no particularly clear and loud voice was heard.

"I hope we all start to wake up to this," Gorzard added, "men's pain is a real thing and Ural shared and exposed a wound of a great many people."

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