- They love sushi and are attentive to the sustainability and origin of the products: this is the identikit of GenZ and Millennials relating to eating habits that emerged from an analysis conducted with online interviews on 3,260 boys and girls belonging to the GenZ (14-24 years ) and Millennials (25-35 years).
The market study, carried out by Next Gen Lab of the Iaki Group and Beyond Research, highlights that the drivers that most influence their choices are sustainability and origin: 83% prefer to consume products with recyclable packaging, originating from farms with low environmental impact and which do not exploit producers.
For 84% of young people, Made in Italy, controlled and certified raw materials, zero kilometer products and a sustainable supply chain are important.
The results of the survey also show that 81% of Millennials seek inspiration for their dishes in the media, mainly on websites (57%) and social pages (55%).
Only 24% are inspired by the programs dedicated to cooking that are popular on TV.
They follow the tradition and the travel or restaurant experiences (70%).
31% invent and experiment.
The influence of the media also affects the younger segment, increasingly conditioned - explains a note - by the aesthetic standards shown on TV and on social media.
Finally, the over 25s, thanks to a greater availability of shopping, often lead them to eat outside the home with a propensity to experiment with new and unusual things, registering a habitual consumption of ethnic foods (72%).
The undisputed winner is Japanese cuisine, preferred by 54% of Millennials.
American cuisine (36%) and Chinese cuisine (36%) follow.
(HANDLE).
