Aldi, Lidl, Rewe and Co. get competition.
A new supermarket chain wants to expand to Germany earlier than expected due to the corona pandemic.
The
supermarket chain
Rohlik from the Czech Republic wants to
sell
groceries in
Germany
soon
.
For the
discounter Aldi
* and
Lidl
* and the supermarket chains
Rewe
* and
Edeka
*, this increases
competition
.
During the
Corona
crisis, the number of people
using
online supermarkets
doubled.
Kassel -
Aldi, Lidl, Edeka and Rewe
are among the most popular supermarkets in Germany.
But shopping behavior has changed significantly as a result of the Corona crisis.
More and more people are buying their groceries online.
Rewe
and
Edeka
are already using online delivery services.
The online mail order business
Amazon also
wants to
offer
an alternative to shopping in the
supermarket
with its delivery services Amazon Fresh and Amazon Pantry
.
The Dutch provider Picnic has been operating in Germany since 2018.
Another supermarket from the Czech Republic is now entering the German market.
Competition for Aldi, Lidl, Edeka and Co. - New mail order business
The online supermarket Rohlik wants to expand to Germany earlier than originally planned due to the Corona crisis.
Customers should soon be able to order groceries from the mail order company.
Aldi
and
Lidl
currently do not offer
online shipping
, but Lidl had already briefly tested the sale of food.
The provider
plans to
start
under the name
Knuspr
as early as the beginning of 2021
, reports the consumer portal Chip365.
But initially only in Munich.
In
online trading
, the new supermarket from the Czech Republic is mainly a competitor for the supermarkets
Rewe
and
Edeka,
as well as
Amazon Fresh
.
Rohlik founder Thomas Cupr cannot be put off by the existing offer.
"Yes, of course the competition is tough in Germany, but it is also in the Czech Republic," Cupr told Handelsblatt.
Aldi, Lidl and Amazon Fresh face competition: delivery time of 2 hours
Nevertheless, the
delivery service
also
wants to
compete with
regular supermarkets and discounters such as
Aldi
and
Lidl
, mainly through very fast delivery times.
Knuspr wants to deliver within two hours of ordering.
"If the delivery takes 48 hours, then you can better go to the
supermarket
," says founder Tomas Cupr.
And the market is growing: According to a study by the digital association Bitkom, the number of online shoppers has
more than doubled in the food sector
due to
Corona
.
30 percent of those surveyed stated that they often or occasionally order their groceries online.
Despite the existing offers from Rewe, Edeka and
Amazon,
experts also see
good opportunities for the new online
supermarket
: "The market in Germany is so large that there is still plenty of space for new competitors," said Rainer Münch, retail expert at the management consultancy Oliver Wyman opposite the Handelsblatt.
Companies: | Rohlik |
Founding: | 2014 |
Headquarters: | Prague, Czech Republic |
Founder: | Tomas Cupr |
A supermarket from the Czech Republic declares war on Aldi, Lidl and Co.
Knuspr's range will include
groceries
and drugstore products.
The products are to be delivered via so-called Knuspr couriers, which compile the orders in the storage rooms and then deliver them quickly.
Most recently, Aldi shocked its competitors Lidl and Rewe with a price war.
Because of the high corona numbers,
Aldi
has
tightened its rules.
(Sarah Neumeyer)
* hna.de is part of the nationwide Ippen-Digital editorial network.