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Competition for Aldi, Lidl, Rewe: New supermarket chain comes to Germany

2020-11-24T17:38:40.156Z


Aldi, Lidl, Rewe and Co. get competition. A new supermarket chain wants to expand to Germany earlier than expected due to the corona pandemic.


Aldi, Lidl, Rewe and Co. get competition.

A new supermarket chain wants to expand to Germany earlier than expected due to the corona pandemic.

  • The

    supermarket chain

    Rohlik from the Czech Republic wants to

    sell

    groceries in

    Germany

    soon

    .

  • For the

    discounter Aldi

    * and

    Lidl

    * and the supermarket chains

    Rewe

    * and

    Edeka

    *, this increases

    competition

    .

  • During the

    Corona

    crisis, the number of people

    using

    online supermarkets

    doubled.

Kassel -

Aldi, Lidl, Edeka and Rewe

are among the most popular supermarkets in Germany.

But shopping behavior has changed significantly as a result of the Corona crisis.

More and more people are buying their groceries online.

Rewe

and

Edeka

are already using online delivery services.

The online mail order business

Amazon also

wants to

offer

an alternative to shopping in the

supermarket

with its delivery services Amazon Fresh and Amazon Pantry

.

The Dutch provider Picnic has been operating in Germany since 2018.

Another supermarket from the Czech Republic is now entering the German market.

Competition for Aldi, Lidl, Edeka and Co. - New mail order business

The online supermarket Rohlik wants to expand to Germany earlier than originally planned due to the Corona crisis.

Customers should soon be able to order groceries from the mail order company.

Aldi

and

Lidl

currently do not offer

online shipping

, but Lidl had already briefly tested the sale of food.

The provider

plans to

start

under the name

Knuspr

as early as the beginning of 2021

, reports the consumer portal Chip365.

But initially only in Munich.

In

online trading

, the new supermarket from the Czech Republic is mainly a competitor for the supermarkets

Rewe

and

Edeka,

as well as

Amazon Fresh

.

Rohlik founder Thomas Cupr cannot be put off by the existing offer.

"Yes, of course the competition is tough in Germany, but it is also in the Czech Republic," Cupr told Handelsblatt. 

Aldi, Lidl and Amazon Fresh face competition: delivery time of 2 hours

Nevertheless, the

delivery service

also

wants to

compete with

regular supermarkets and discounters such as

Aldi

and

Lidl

, mainly through very fast delivery times.

Knuspr wants to deliver within two hours of ordering.

"If the delivery takes 48 hours, then you can better go to the

supermarket

," says founder Tomas Cupr.

And the market is growing: According to a study by the digital association Bitkom, the number of online shoppers has

more than doubled in the food sector

due to

Corona

.

30 percent of those surveyed stated that they often or occasionally order their groceries online.

Despite the existing offers from Rewe, Edeka and

Amazon,

experts also see

good opportunities for the new online

supermarket

: "The market in Germany is so large that there is still plenty of space for new competitors," said Rainer Münch, retail expert at the management consultancy Oliver Wyman opposite the Handelsblatt.

Companies:

Rohlik

Founding:

2014

Headquarters:

Prague, Czech Republic

Founder:

Tomas Cupr

A supermarket from the Czech Republic declares war on Aldi, Lidl and Co.

Knuspr's range will include

groceries

and drugstore products.

The products are to be delivered via so-called Knuspr couriers, which compile the orders in the storage rooms and then deliver them quickly.

Most recently, Aldi shocked its competitors Lidl and Rewe with a price war.

Because of the high corona numbers,

Aldi

has

tightened its rules.

(Sarah Neumeyer)

* hna.de is part of the nationwide Ippen-Digital editorial network.

Source: merkur

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