" Not seen on TV!
The leaders of Sportall could have adopted this slogan, they opted for "Let's look at sport differently".
Like streaming platforms offering series, films or documentaries, such as Netflix or Amazon Prime, the French start-up has chosen this mode of distribution in the sports niche or rather sports little or no everything broadcast on television.
Commissioned at the beginning of the year with direct wrestling, squash, swimming or baseball, the platform was stopped in its tracks by the first confinement and the end of competitions.
Never mind, despite the re-containment, Sportall launched its free video-on-demand mobile application on November 3.
Five days later, she achieved her first big blow by broadcasting live the start of the Vendée Globe, the round-the-world solo sailing.
“With the support of Orange, we had cameras everywhere, and you could switch from one boat to another with a single click.
A multi-live experience never done before ”, relishes Thierry Boudard, founder of Sportall.
Since then, the application has made it possible to follow the race from the inside through several daily meetings, the 26-minute “Vendée live”, the 5-minute “Vendée Flash” or a 2-minute compilation of the best images of the race. day.
Videos and interviews with skippers on board the giants of the seas give the impression of living the adventure alongside them.
Live, reports, interviews, tutorials ...
In mid-November, users were treated to a European Women's Handball Cup match from the Paris 92 club. Thanks to past partnerships with some fifteen Federations or clubs, Sportall can satisfy fans from 25 different disciplines, from water -polo in breakdance, which will make its appearance at the 2024 Olympics in Paris, including handisport, badminton, baseball or all water and water sports.
In addition to the events broadcast live and visible in replay, the application offers reports, interviews, portraits or tutorials of coaches and athletes.
Unlike television channels, Sportall does not acquire the rights to broadcast competitions, but relies on revenue sharing with rights holders.
Income from advertising pending the development of a premium version for subscribers.
“We want to differentiate ourselves from TV channels, we will not leave this line.
The economic model of sport business is a little called into question at the moment, ”said Thierry Boudard, referring to the battle between Mediapro, owner of the Téléfoot channel, and the Professional Football League over the payment of the League's broadcasting rights. 1.
The ambition to become "the Netflix of sport"
“Some premium or women's sports no longer have a place on TV or only partially,” he continues.
Emerging sports are also in dire need of images.
The Vendée Globe is capable of attracting millions of viewers, but the rest of the year, nothing, no sailing image!
The sum of these niches according to TV represents a potential of millions of views, knowing that we also broadcast on the client's site, his YouTube page, his social networks.
"
The international wrestling open thus reached 55,000 live views on the organizer's YouTube.
The live clip of the arrival of an open water event has generated 1 million views on the Facebook of the French Swimming Federation.
"We also have 15 sports ambassadors, very followed on social networks and who bring us superb images because their sport is telegenic", underlines the CEO of Sportall.
Thrill-seekers can thus treat themselves to a few thrills with the onboard videos of parachute or wingsuit jumps
(Editor's note: winged suit flight).
Newsletter - Most of the news
Every morning, the news seen by Le Parisien
I'm registering
Your email address is collected by Le Parisien to enable you to receive our news and commercial offers.
Learn more
The founder nevertheless admits "that there is still a lot of work on certain sports, which only have two or three videos on the app".
With a catalog that is far from exhaustive due to its youth, Sportall intends to explore new areas, such as the automobile or combat sports.
With the ultimate ambition to become "the Netflix of sport".