The drugstore giant dm is taking drastic measures due to the corona crisis: That is changing for customers

In the corona pandemic, the drugstore chain dm is now forced to take drastic measures.

The far-reaching consequences will also be felt by customers. 

• The

  drugstore market dm

  has

  major problems in the

  Corona * crisis

  .

• The drugstore chain will therefore change its strategy significantly.

• The customers of

  dm

  will also

  feel

  the

  measures

  .

Karlsruhe - The German

is the current market leader in the drugstore industry and has always advertised with an unbeatable low-cost range and numerous branches.

But that will change now: Due to the corona pandemic, the

to take drastic measures and change its strategy.

Also

are affected by the planned changes.

The prosperous times are over: Although the

still

posted

in the 2018/2019 financial year

and opened

, sales continued to decline from then on.

As early as the summer, the company increased the price of a noticeable number of items, which was the result of a changed pricing strategy.

The blooming times are over: dm reacts with drastic measures

During the ongoing

, the drugstore giant dm

noticed that

changed significantly

: the purchases were less frequent but more extensive.

However, fewer customers went

to

, which are located in city centers, shopping malls and train stations,

during the

.

The Group's management team feels compelled to react accordingly.

🌏 dm drugstore reacts to changed customer behavior: Many people shop differently in the coronavirus pandemic.

The drugstore company dm also notices this and reacts.

Consequences for the branch network are possible.

The contribution dm… https://t.co/0OOYpv5T1V ET pic.twitter.com/xvk7KLM4uO

- Economy & Politics (@WirtschaftDE) November 12, 2020

dm feels the consequences of the Corona crisis particularly clearly

At the presentation of the annual figures, managing director Christoph Werner stated that the

clearly felt.

However, the

would have accelerated a trend that had already started, which is why you “have to be where the customers are”, says Werner.

However, this also means that

will soon have to

drive or walk

longer to the relevant

.

We are talking about

, as customer requirements “in the future could possibly also be met with fewer stationary branches”.

However, the

plans

to continue growing next year and expand the branch network.

could soon

need

significantly more time to shop in the

dm.

In the video: These are the secret facts about the drugstore dm

The

are not only successfully represented nationally, but also internationally.

However, corresponding adjustments to the

probably only be made in the weaker segment - and thus in

.

(Alina Schröder) *