"She was walking around alone", "She was without obvious signs of violence", "She provoked him": these are some of the most common phrases used so often to deny or minimize a violence suffered by a woman.
These 'clichés', which thus add more violence to the one already suffered, have for some days been appearing on the door handles of cars or inside those shops that are still open despite the restrictions, on red cards like those who ask to' Do not disturb'.
This is the TULOSAI awareness campaign, launched on the occasion of the International Day for the Elimination of Violence Against Women that the world celebrates on 25 November.
The campaign, which is already running very fast on social media, was born from an idea of the Ratio Studio team, a marketing and communication agency, together with gender consultants, and is carried out in Naples, Milan, Rome, Caserta, and in the main squares of Italy.
"The goal we have set ourselves - explains Francesca Caruso of Ratio Studio - is to underline how much gender violence belongs both to the real context and to the media: following the deaths from femicide, women suffer a media lynching comparable to the violence suffered. It is known how much the journalistic transposition of femicides does not adhere to reality: the main subjects of the news are very young women unlike the Istat data (the most affected range is from 35 to 60 years); the perpetrators are for the 80% known by the victims unlike the newsworthiness which highlights a presence of "dark evil" (stranger danger) that comes from the external context as well as underlining aspects of the story that almost always make the blame fall on female subjects with a constant lack of responsibility for the authors of violence "From this context arises the need to emphasize the word" YOU "in capital letters to highlight the danger
of "victim blaming" (double victimization);
or the blaming of women as the main cause of their death.
The campaign finds explanations and answers on the website www.tulosai.it, where a list of data reported by Istat and Eurostat on deaths from femicide is drawn up, 56 during the first lockdown, one every two days: violence against women is explained not it is jealousy, it is not the raptus, it is not the dress too short: it is the law of possession and the exercise of the power of man over woman.
"Violence against women is a problem that also affects you - we read - and if you have come this far it is because maybe #tulosai too!"