Fashion
The fascists
Your new obsession: the Black Pink band
Having developed an obsession with Korean grooming, the Asian continent is coming to us with a fashion line that cannot be ignored.
The biggest fashion houses in the world have already adopted them as embassies, Netflix has launched Eitan Doku and Lady Gaga has long been burning YouTube with them.
Meet Blackfink
Tags
Singers
a band
Fashion
Style
Doreen Elijah
Tuesday, November 24, 2020, 7:00 p.m.
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Chanel, Saint Laurent, Celine and Dior.
The four French fashion houses that evoke in us pleasant feelings, longing for Paris and the scent of a buttery and crackling croissant, have in the past year adopted four brand embassies that come precisely from the direction of Asia with vibe of k-pop and sweeping global hysteria.
Okay.
For those who are not yet up to date, this is exactly the time to fill in the gaps (we'll leave that between us) and put you in Black Pink's hysteria.
Today
Blackfink
is one of the most successful girl bands in the world, from the Korean pop genre that is flooding the playlists around the world.
The band formed (or to be more precise, engineered) about four years ago by the commercial entertainment company YG Entertainment officially succeeded in its global breakthrough attempt in the summer of 2019 at the Coachella Festival.
Sweet memories from our previous lives.
It is possible and even desirable to get addicted - Blackpink (Photo: Official Instagram)
Recently, the band even won a docu-movie on Netflix and musical collaborations with Selena Gomez, Cardi B, Ariana Grande, Doa Lipa and Lady Gaga that garnered billions of YouTube views.
Yes, billions.
"How You Like That" which you probably already know well - was released last June and broke the record for the most watched clip on YouTube in the first 24 hours of its rise, with more than 80 million views.
Is there more hysteria than that?
Yes.
Beyond a well-oiled musical viewing machine, the band's four members: Jenny, Giso, Rosa and Lisa not only took the music world by storm, but became an icon of style and fashion that French fashion houses could not remain indifferent to - and rightly so.
At first they still marched together on the runways and the "How You Like That" music video became a crazy homage to designers like Alexander McQueen, Chanel and Marin Sir.
"Engaging in fashion empowers us just as much as engaging in music," Jenny told ELLE magazine in an interview.
"Fashion and music are intertwined," Rosa added.
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A post shared by BLΛƆKPIИK (@blackpinkofficial)
Jenny was the first to be kidnapped by the fashion house Chanel who declared that this is an equally ideal connection.
With softness, elegance and the white jacket that Jenny turned into a small and precise dress (and a fashionable obsession in itself) - proved to be a perfect choice and even led to a statement from Chanel executives to join K-pop stars in the future as well.
As part of her role as a presenter, she fulfilled some of our sweetest dreams: an interview with Chanel's perfume maker - Oliver Plage, marches on the runways of fashion weeks in Paris and lots of coveted launch parties by top designers.
Jenny's style is elegant and luxurious and often combines models by Gucci, Yves Saint Laurent, Marin Sir and McQueen who have already made her a permanent member of their events.
In an interview with ELLE magazine, she said that the connection to those designers began with a determined search of her mother's wardrobe, where she was exposed to their vintage items.
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Total Look Chanel - Jenny (Photo: gettyimages)
The second to receive an ambassador's title is Rosa, a friend of Saint-Laurent.
The fashion house that likes to attest to itself as creative, explores boundaries and is free.
Just like Rosa - known as the 'fruit spirit' of the group.
Whether on red carpets, or just a casual casual at the airport, she manages to attract quite a bit of attention that has apparently reached as far as Paris.
The announcement of Rosa as the leader of the autumn campaign was accompanied by an edgy post-punk atmosphere.
An in-depth look at the outfits that Rosa presents on her Instagram account reveals mostly short skirts, plaid prints, general schoolgirl vests updated with pink and metallic hair.
ELLE magazine described it as no less than a set of standards.
"Rosa always delivers something a little different and unexpected," said Anthony Vacarello, the creative director of Saint-Laurent.
"She goes for what she wants to the end and in full control of her choices, which are never taken for granted," he added.
'Fruit Spirit' - Rosa (Photo: gettyimages)
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The fashion house Celine also decided not to be left behind with the k-pop hysteria and chose Lisa.
This one also maintains the most popular and influential Instagram page of the quartet right now.
With a charismatic personality and a brave presence.
The perfect images, the relaxed and casual style and the talent for recognizing trends, made the connection with Celine a very lucrative love story.
By the way, Lisa's brief visit to Celine's fashion show last Paris Fashion Week led to a 66% jump in social media searches for the fashion house.
Less than a month ago, the MAC skincare brand also discovered the potential and chose it as the brand's ambassador.
"K-pop culture has an unprecedented fan base," explains MAC's global creative director Drew Elliott in an interview with Glossy magazine, immediately after the announcement of his collaboration with Rosa.
"Each of them has a fan base attached to them. Each one represents their own style and together they manage to connect groups and styles."
Relaxed and casual style - Lisa (Photo: gettyimages)
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A post shared by CELINE (@celine)
The latest to be adopted by a French fashion house as a viral accessory, is Jiso.
With the look of the girl Next Generation, patterns, fishnet stockings and metallic necklaces present, a youthful spirit and natural beauty - formed a perfect basis for cooperation with Dior.
Which made her the ambassador of their cosmetics, perfumes and fashion products.
The collaboration is also reflected in the clip of the band ICE CREAM, (alongside Selena Gomez) in which she wore the iconic leather hat of Dior in conjunction with an iconic black mesh in her own right.
Dior's Parisian hats and handbags have become an integral part of Gisso's feed.
With Korean School Girl twists.
Fashion magazines predict a pink-black future quartet.
For, as soon as the four singers reach the age of 25, they will have to deal with the Korean music industry, the one that brought them into the world and the one that states that it is too old, to irrelevant.
We can only hope that at least the fashion world will not swear so much faster than BlackPink has to offer, because there is no doubt that these are four creative and intriguing women who have much more to say.
Youthful Spirit and Natural Beauty - Giso (Photo: gettyimages)
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(@sooyaaa__)
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A post shared by BLΛƆKPIИK (@blackpinkofficial)
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A post shared by BLΛƆKPIИK (@blackpinkofficial)
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