Because of Corona: dm takes drastic measures - customers feel the consequences

The drugstore chain dm is taking drastic measures because of the Corona crisis.

Customers will feel the effects.

• The

  Corona * crisis is

  hitting the drugstore market hard.

• That's why the company wants to change its strategy.

• Dm customers will also feel the effects.

Karlsruhe - The German

is the current market leader in the drugstore industry and has always advertised with an unbeatable low-cost range and numerous branches.

But that will change now: Due to the corona pandemic, the

to take drastic measures and change its strategy.

Also

are affected by the planned changes.

The prosperous times are over: Although the

still

posted

in the 2018/2019 financial year

and opened

, sales continued to decline from then on.

As early as the summer, the company increased the price of a noticeable number of items, which was the result of a changed pricing strategy.

Drogerie-Markt dm has noticed a change in buying behavior due to the corona pandemic

🌏 dm drugstore reacts to changed customer behavior: Many people shop differently in the coronavirus pandemic.

The drugstore company dm also notices this and reacts.

Consequences for the branch network are possible.

The contribution dm… https://t.co/0OOYpv5T1V ET pic.twitter.com/xvk7KLM4uO

- Economy & Politics (@WirtschaftDE) November 12, 2020

During the ongoing

, the drugstore giant dm

noticed that

changed significantly

: the purchases were less frequent but more extensive.

However, fewer customers went

to

, which are located in city centers, shopping malls and train stations,

during the

.

The Group's management team feels compelled to react accordingly.

At the presentation of the annual figures, managing director Christoph Werner stated that the

clearly felt.

However, the

would have accelerated a trend that had already started, which is why you “have to be where the customers are”, says Werner.

However, this also means that

will soon have to

drive or walk

longer to the relevant

.

Despite the corona crisis: drugstore giant dm wants to continue growing

We are talking about

, as customer requirements “in the future could possibly also be met with fewer stationary branches”.

However, the

plans

to continue growing next year and expand the branch network.

could soon

need

significantly more time to shop in the

dm.

In the video: Interesting facts about the drugstore chain dm

The

are not only successfully represented nationally, but also internationally.

However, corresponding adjustments to the

probably only be made in the weaker segment - and thus in

.

(Alina Schröder) *