On November 27, 2020 the time has come again: Black Friday is coming up.
Many dealers lure with sometimes very large discounts.
But customers should be careful.
The wild
bargain
hunt
will
begin in a few days
:
Black Friday
2020 will take place on November 27th.
In
Germany
too,
many are hoping for
mega offers
at
low prices
.
However, caution is advised - the
consumer
advice center warns.
Munich - year after year,
bargain hunters are
looking forward to
the end of November.
Because then it's
Black Friday
.
On this day, which
poses major challenges
for retail businesses due to the
corona pandemic
, there are endless
offers
in retail
.
Black Friday has also existed in Germany since 2013, which originally comes from the
USA
and always
falls
on the
Friday after Thanksgiving
, the American harvest festival.
The
Christmas business
begins with him
.
Together with
Cyber Monday
immediately following
, it starts the
winter shopping season
.
But can customers really
look forward
to
big discounts
?
Is Black Friday * worth it or is it just a big bluff of the trade?
Black Friday 2020: "Brands, discounts in percent, time limit"
With
Amazon, Zalando, Saturn
or
Media Markt
- to name just a few - the well-known big names are all participating in Black Friday and want big business.
They attract, sometimes even in the days before Black Friday, with large
price discounts
, indicated in
percent
.
And that mostly has an effect.
Kai Hudetz thinks he knows the reason.
Customers
are real hunters, the managing director of the Institute for Retail Research in Cologne told
augsburger-allgemeine.de
, which is why three factors are at work: "
Brands
,
discounts in percent
and a
time limit
."
And an indication of the discount in percent is "particularly easy to remember," continued Hudetz.
If
branded products are
then offered
at supposedly
ridiculous prices
, this is particularly tempting for many customers.
Black Friday 2020: Consumer advice center warns - EIA as a basis for calculating discounts
But the
North Rhine-Westphalia
consumer
advice center warns.
She is rather critical of the Black Friday offers.
According to a
study by
the advice center, many possible bargains are, if you take a closer look, more
attractive offers *
with a
manageable price advantage
.
Accordingly, in many cases the providers use the
recommended retail price (RRP) as the basis for calculation
, from which the stated percentage discount is deducted.
However, since the items were often offered well below the RRP price before Black Friday, the mega bargain is more of a small snapper.
Soon it will be that time again #BlackFriday pic.twitter.com/YUuBTOzIsb
- Gönny Knoxville (@Goennjamin) November 16, 2020
The aforementioned
analysis by
the consumer advice center in North Rhine-Westphalia revealed that the 50 percent discount offered was usually only a 20 percent discount.
So
from the
customer's point of view
,
caution is
advised, you should not strike rashly.
However, this is not so easy, because
online retailers in
particular
work with
psychological tricks
.
In doing so, one suggests to the consumer by running stock displays or clocks that he has to hurry to complete the purchase.
So you should
go
on the wild
discount hunt
with the necessary
calm
.
And those who are not influenced by the tricks of the dealers could still find a
bargain
.
(kh)
* Merkur.de is part of the nationwide Ippen-Digital editors network.
List of rubric lists: © Ray Tang / XinHua / dpa / picture alliance