On November 27, 2020 the time has come again: Black Friday is coming up.
Many dealers lure with sometimes very large discounts.
But customers should be careful.
begin in a few days
2020 will take place on November 27th.
many are hoping for
However, caution is advised - the
advice center warns.
Munich - year after year,
bargain hunters are
looking forward to
the end of November.
Because then it's
On this day, which
poses major challenges
for retail businesses due to the
, there are endless
Black Friday has also existed in Germany since 2013, which originally comes from the
Friday after Thanksgiving
, the American harvest festival.
begins with him
, it starts the
winter shopping season
But can customers really
Is Black Friday * worth it or is it just a big bluff of the trade?
Black Friday 2020: "Brands, discounts in percent, time limit"
Amazon, Zalando, Saturn
- to name just a few - the well-known big names are all participating in Black Friday and want big business.
They attract, sometimes even in the days before Black Friday, with large
, indicated in
And that mostly has an effect.
Kai Hudetz thinks he knows the reason.
are real hunters, the managing director of the Institute for Retail Research in Cologne told
, which is why three factors are at work: "
discounts in percent
And an indication of the discount in percent is "particularly easy to remember," continued Hudetz.
branded products are
, this is particularly tempting for many customers.
Black Friday 2020: Consumer advice center warns - EIA as a basis for calculating discounts
advice center warns.
She is rather critical of the Black Friday offers.
According to a
the advice center, many possible bargains are, if you take a closer look, more
attractive offers *
manageable price advantage
Accordingly, in many cases the providers use the
recommended retail price (RRP) as the basis for calculation
, from which the stated percentage discount is deducted.
However, since the items were often offered well below the RRP price before Black Friday, the mega bargain is more of a small snapper.
Soon it will be that time again #BlackFriday pic.twitter.com/YUuBTOzIsb
- Gönny Knoxville (@Goennjamin) November 16, 2020
the consumer advice center in North Rhine-Westphalia revealed that the 50 percent discount offered was usually only a 20 percent discount.
customer's point of view
advised, you should not strike rashly.
However, this is not so easy, because
online retailers in
In doing so, one suggests to the consumer by running stock displays or clocks that he has to hurry to complete the purchase.
So you should
on the wild
with the necessary
And those who are not influenced by the tricks of the dealers could still find a
* Merkur.de is part of the nationwide Ippen-Digital editors network.
List of rubric lists: © Ray Tang / XinHua / dpa / picture alliance