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Black Friday: is it really worth it or is it all just fraud on the customer? Experts warn clearly


On November 27, 2020 the time has come again: Black Friday is coming up. Many dealers lure with sometimes very large discounts. But customers should be careful.

On November 27, 2020 the time has come again: Black Friday is coming up.

Many dealers lure with sometimes very large discounts.

But customers should be careful.

  • The wild




    begin in a few days


    Black Friday

    2020 will take place on November 27th.

  • In



    many are hoping for

    mega offers


    low prices


  • However, caution is advised - the


    advice center warns.

Munich - year after year,

bargain hunters are

looking forward to

the end of November.

Because then it's

Black Friday


On this day, which

poses major challenges

for retail businesses due to the

corona pandemic

, there are endless


in retail


Black Friday has also existed in Germany since 2013, which originally comes from the


and always


on the

Friday after Thanksgiving

, the American harvest festival.


Christmas business

begins with him


Together with

Cyber ​​Monday

immediately following

, it starts the

winter shopping season


But can customers really

look forward


big discounts


Is Black Friday * worth it or is it just a big bluff of the trade?

Black Friday 2020: "Brands, discounts in percent, time limit"


Amazon, Zalando, Saturn


Media Markt

- to name just a few - the well-known big names are all participating in Black Friday and want big business.

They attract, sometimes even in the days before Black Friday, with large

price discounts

, indicated in



And that mostly has an effect.

Kai Hudetz thinks he knows the reason.


are real hunters, the managing director of the Institute for Retail Research in Cologne told

, which is why three factors are at work: "



discounts in percent

and a

time limit


And an indication of the discount in percent is "particularly easy to remember," continued Hudetz.


branded products are

then offered

at supposedly

ridiculous prices

, this is particularly tempting for many customers.

Black Friday 2020: Consumer advice center warns - EIA as a basis for calculating discounts

But the

North Rhine-Westphalia


advice center warns.

She is rather critical of the Black Friday offers.

According to a

study by

the advice center, many possible bargains are, if you take a closer look, more

attractive offers *

with a

manageable price advantage


Accordingly, in many cases the providers use the

recommended retail price (RRP) as the basis for calculation

, from which the stated percentage discount is deducted.

However, since the items were often offered well below the RRP price before Black Friday, the mega bargain is more of a small snapper.

Soon it will be that time again #BlackFriday

- Gönny Knoxville (@Goennjamin) November 16, 2020

The aforementioned

analysis by

the consumer advice center in North Rhine-Westphalia revealed that the 50 percent discount offered was usually only a 20 percent discount.


from the

customer's point of view


caution is

advised, you should not strike rashly.

However, this is not so easy, because

online retailers in


work with

psychological tricks


In doing so, one suggests to the consumer by running stock displays or clocks that he has to hurry to complete the purchase.

So you should


on the wild

discount hunt

with the necessary



And those who are not influenced by the tricks of the dealers could still find a




* is part of the nationwide Ippen-Digital editors network.

List of rubric lists: © Ray Tang / XinHua / dpa / picture alliance

Source: merkur

All life articles on 2020-11-27

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