Black Friday 2020: Due to the corona pandemic, the budget is getting tighter and online shopping in particular is becoming increasingly popular.
This is now shown by a current study.
The
Black Friday
this year falls on
November 27, 2020
.
Then customers attract numerous
offers
again
.
But because of
Corona
, the willingness to buy has decreased.
Kassel -
Black Friday 2020
is just
around the corner
.
This officially heralds the
Christmas business
this year.
Bargain hunters in particular get their money's worth on this day.
Because various retailers such as Amazon,
Media Markt
and
Saturn
advertise with numerous
offers
and mega deals.
Here, find
Black Friday
and
Cyber Monday
held this year under special conditions.
The Corona * pandemic appears to be significantly reducing consumer budgets, unlike in previous years.
This emerges from the extensive
study
“Blobal Black Friday Forecast” by the Simon-Kucher management consultancy.
In October 2020, more than 11,300 people in 14 countries were asked about their consumption behavior.
Surname | Cyber Monday |
|---|---|
date | 11/30/2020 |
origin | United States |
Black Friday 2020: Willingness to buy decreases due to Corona
The willingness to buy has decreased significantly across Europe.
Only half of all respondents plan to
shop
on the
bargain
days across Germany.
The budget also
shrank
on
Black Friday
and
Cyber Monday
compared to the previous year.
Consumers plan on an average of 205 euros for the two bargain days.
In the previous year it was 242 euros - around 40 euros more.
In other countries, too, such as Italy or Spain, willingness to pay has decreased.
Online shopping
was already very popular in 2019.
Unsurprisingly, the
corona pandemic
shows that
more than half of those surveyed plan to buy mostly or exclusively online.
Only 14 percent want to support local providers on site.
Your opinion is asked!
Black Friday 2020: Consumers often buy spontaneously - even in Corona times
Consumers prefer to shop for
electrical goods
(65 percent),
clothes
(42 percent) and small
household appliances
(40 percent) - and do it spontaneously.
On
Black Friday 2020
,
52 percent of those surveyed
primarily
want to
browse and be inspired by the numerous
offers
.
“Customers buy even more spontaneously this year.
Since they have no planned purchase intention, they first have to be convinced in the shop - so it is all the more necessary that retailers offer good price promotions, ”explains Nina Scharwenka from Simon-Kucher.
+
On Black Friday 2020, many online retailers are luring again with offers and bargains.
But the corona pandemic is having a significant impact on business.
(Symbol image)
© Peter Byrne / PA Wire / dpa
The online shipping giant Amazon in particular lures Black Friday with rich
offers
.
However, Verdi has called on strikes in seven shipping centers.
Is there a delivery disaster now?
(kas)
* hna.de is part of the nationwide Ippen digital editorial network.
List of rubric lists: © Peter Byrne / PA Wire / dpa