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Black Friday during lockdown: is the big corona chaos in the shops now threatening?

2020-11-27T23:12:27.737Z

Black Friday on November 27, 2020 is just around the corner. Potential customer rushes pose major challenges for businesses - but there is a plan.



Black Friday on November 27, 2020 is just around the corner.

Potential customer rushes pose major challenges for businesses - but there is a plan.

  • On November 27th,

    Black Friday will

    mobilize 

     bargain hunters across Germany.

  • Here comes down to the

    shops

    in

    Corona times

    a challenge to.

  • A large

    electronics company

    is prepared - but

    consumers

    may be rethinking

    .

Munich - It's that time again,

Black Friday

is just around the corner.

Retailers

and

online

retailers

want to

attract customers in droves

with a real discount battle

.

But everything is different these days, the

corona pandemic is

forcing

retailers

to take special

measures

.

There must be no tightly packed crowds in times of sharply increasing

corona numbers

.

Black Friday 2020: US company Walmart closes stores on Thanksgiving

In the

USA

, the country of origin of

Black Friday shopping

, large retail chains have already reacted radically to the Corona crisis.

Some of the most famous retailers, such as Walmart or Barnes & Noble, announced that they would

close

their

stores on the Thanksgiving holiday

.

For example, Walmart's

doors were closed the day before Black Friday

for the first time in over 30 years

.

Almost 100 other companies have since followed this approach - and the trend is rising.

In addition, many retailers recommend that US consumers

prefer

to do

their

Black Friday *

purchases online

.

Forecast: trade turns over 3.7 billion euros for #BlackFriday and #CyberMonday: https://t.co/iBdOGfi4fp pic.twitter.com/l1mXPXlPQ2

- Handelsverband HDE (@handelsverband) November 17, 2020

As a further instrument

to prevent

crowds

and

rush of customers

in Corona times, the companies see the plan

to create buying incentives

not only on Black Friday, but also

beforehand with large price discounts

.

This is how they do it in Germany.

Along

with

Amazon,

Saturn

and

Media Markt

have

been among the biggest beneficiaries of Black Friday for years, but unlike the online giant, they also have

retail space

.

Black Friday 2020: Saturn and Media Markt switch to "Black November"

A

company

spokeswoman for the electronics retail chain told Merkur.de that during the corona pandemic, they wanted to

"above all streamline customer flows"

in order to ensure the best possible health protection for our customers and our employees in the "stationary stores".

"Against this background, we are talking

more about a 'Black November' this year than just a pure 'Black Friday',

" added the spokeswoman for the Media-Saturn Group.

In addition, thanks to its

previous Corona measures

, the electronics giant feels

prepared for any potential customer rush.

The branches are already "

equipped

with numerous

disinfection options

, with

digital admission controls

that allow us to adhere to the legal requirements regarding the maximum number of customers in the store."

Consistent compliance with the hygiene measures is monitored

in real time

, as the company spokeswoman stated.

Make

sure to adhere to them

“also during special campaigns and the upcoming Christmas business”

.

The company is not afraid of being overrun by customers.

It also refers to the possibility of selling its products online.

Video: Black Friday 2020 - offers and specials

Black Friday 2020: Corona crisis is causing bargain hunters to rethink - online instead of in-store

But do

consumers

even

want to go to the

local shops or are they planning corona-related online purchases in order

to minimize

the potential risk of

corona infection

in the turmoil of the shopping fanatics?

According to a survey by the portal

blackfriday.de

,

the vast majority of those surveyed

(

69 percent)

stated that they would

only

want

to make their purchases on

Black Friday *

2020

online

.

For almost 40 percent, the current

corona pandemic has an impact on their purchasing plans

.

This is not good news for the ailing

retail sector

, which the Corona crisis has brought into dire straits.

It was hoped that at least

part of the losses from the first

Corona lockdown

in the spring could be made

again

through a

final spurt at the end of 2020

.

This hope may not come true.

(kh)

Source: merkur

All life articles on 2020-11-27

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